DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cb2dac/south_africa_brand) has announced the addition of the "South Africa Brand Report: Customer Profile of Long-Term Insurance Companies" report to their offering.
This comprehensive report examines South African customers of long-terms insurance products: local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non-users) of long-term insurance products? e.g. age, gender, affluence, life-stage, geo-demographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines.
It provides a comprehensive profile of long term insurance customers (minimum category sample = 8405 consumers), as well as a detailed segmentation by brand, namely: ABSA; Clientele; Discovery Life; First National Bank; Hollard; Liberty, Metropolitan/Commercial Union; Momentum/Southern Life; Old Mutual; Sanlam; and Standard Bank.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage ofthe entire long-term insurance segment by brand, making it a vital reference report for anyone wantingto understand this market.
Key Topics Covered:
SA Population Demographic Overview
i. South Africa at a Glance: Size, Population, GDP, Gini Coefficient, Life Expectancy, Human Development Index, Top exports and import goods, Top trading partners
ii. SA Gender profile: 1996, 2001, 2007
iii. SA Age profile: 1996, 2001, 2007
iv. SA Age and Gender Population pyramids: 1996, 2001, 2007
1. Insurance Profile
2. Profile of Users and Non-Users of Long-term Insurance Policies (2010)
3. Market and Consumer Trends (2007-2010) 4. Demographic Profile (2010): ABSA; Clientele; Discovery Life; First National Bank; Hollard; Liberty; Metropolitan/Commercial Union; Momentum/Southern Life; Old Mutual; Standard Bank; Sanlam.
5. Lifestyle (2010): ABSA; Clientele; Discovery Life; First National Bank; Hollard; Liberty; Metropolitan/Commercial Union; Momentum/Southern Life; Old Mutual; Standard Bank; Sanlam.
6. Media (2010): ABSA; Clientele; Discovery Life; First National Bank; Hollard; Liberty; Metropolitan/Commercial Union; Momentum/Southern Life; Old Mutual; Standard Bank; Sanlam.
Companies Mentioned:
- ABSA
- Clientele
- Discovery Life
- First National Bank
- Hollard
- Liberty
- Metropolitan/Commercial Union
- Momentum/Southern Life
- Old Mutual
- Sanlam
- Standard Bank
For more information visit http://www.researchandmarkets.com/research/cb2dac/south_africa_brand