DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cc8ab5/warranty_metrics) has announced the addition of the "Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Spain" report to their offering.
This report titled Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Spain offers unique, detailed insights into the behaviour of Spanish consumers regarding extended warranties for white, brown and grey goods.
Based on a primary survey of 1,000 consumers in Spain carried out in November and December 2010, the research provides valuable data concerning the extent to which they take out extended warranties with audio systems, desktop computers, dishwashers, fridges / freezers, games consoles, laptops / netbooks, set-top boxes, televisions and washing machines with data shown separately for each of these nine types of product.
The investigation also analyses which risks are covered by these warranties, whether consumers purchased a warranty for a specific consumer product or a multi-appliance warranty, which distribution channel and interface they used to take out the extended warranty, and whether they bought an extended warranty at the same time as the underlying consumer product or later.
Finally, the reports analyse claims frequency for extended warranties split between white goods, brown goods, and grey goods, showing whether the claim was accepted or rejected.
You may be able to use this report in one or more of the following ways:
- benchmark your organisation's performance in the extended warranty sector: are your cross-selling rates in line with the market averages described in this study?
- appreciate the potential for increasing the penetration of extended warranties in Spain through packaging with banking products or marketing multi-appliance warranties;
- evaluate the opportunities for distributing extended warranties through means other than the outlets selling the underlying electronic products?
- how many Spanish consumers take out extended warranties after they have bought the underlying electronic product and how long do they wait?
Key Topics Covered Include the Following:
- Extended warranties for white, brown and grey goods
- Underlying market for white, brown and grey goods
- Segmentation by income and age
- Extended warranties bought with white, brown and grey goods
- Proportion of consumers who take out extended warranties
- Segmentation by income and age
- The importance of super-customers' as buyers of extended warranties
- Attitudes towards extended warranties of consumers without cover
- Risks covered by extended warranty policies
- Distribution of extended warranties
- Extended warranties packaged with banking products
- Distribution channels used for stand-alone extended warranties
- Distribution interfaces used for stand-alone extended warranties
- Distribution channels cross-tabulated with distribution interfaces
- Stand-alone extended warranties - point in time obtained
- Stand-alone extended warranty claims experience
- Claims experience by income and age bands
For more information visit http://www.researchandmarkets.com/research/cc8ab5/warranty_metrics