SAN FRANCISCO--(BUSINESS WIRE)--TechCrunch released significant enhancements to its site in an effort to continue to provide its readers with the most breaking technology news available today. This is the site’s fourth major redesign - TechCrunch has been the number one source of breaking tech news since its inception in 2005 according to Techmeme Leaderboard.
In addition to a new design and logo, TechCrunch is rolling out enhancements to its content management system to better showcase its rich editorial archives, related statistical data from CrunchBase and the social influence of its community. The site was also tuned for speed, efficiency and ease-of-use for its writers, who collectively post more than 100 articles on the site daily. The redesign consolidates CrunchGear, MobileCrunch, and TechCrunch IT under the TechCrunch domain to better reflect that mobile development, hardware and cloud services are all central themes to today's core internet technology development. TechCrunch EU, TechCrunch France and TechCrunch Japan will remain separate sites on the TechCrunch.com domain.
The TechCrunch redesign has been developed in partnership with AOL's Customer Experience team, part of Brad Garlinghouse's west coast operations at AOL. Dave Feldman, Director and Matte Scheinker, Vice President lead the project with support from leading design agency, Code and Theory. TechCrunch continues to be hosted on WordPress VIP, and in addition to the WordPress team, TechCrunch leveraged WordPress contractors Stresslimit and 10up for technical integration.
Dell is the underwriting advertising sponsor of the TechCrunch redesign, and the company leveraging AOL's proprietary large-format Devil ad units to help showcase the enhanced functionality and usability of the new site.
Today's relaunch starts a series of ongoing content and user enhancements that will continue to roll out over the coming months.
About TechCrunch
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Founded in June 2005, TechCrunch and its network of websites now reach over 12 million unique visitors and draw more than 37 million page views per month. The TechCrunch community includes more than 2 million friends and followers on Twitter, Facebook, LinkedIn, Google and other social media. CrunchBase, TechCrunch's open database about start-up companies, people and investors, has become the leading statistical resource for technology companies and transactions. The company hosts major conferences and events, including the Disrupt series, The Crunchies Awards, and various meet-ups worldwide serving as community platforms for industry conversation and collaboration. In September 2010, TechCrunch was acquired by AOL and is now one of its leading power brands.
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.