NEWTON, Mass.--(BUSINESS WIRE)--Conversational marketing technology provider Neolane, Inc. today announced details of a July 12 webinar, “Accelerating Social Maturity: How Data-Driven Strategies Transform Your Marketing from Social Experimentation to Top-Line Results.” The event will feature Zach Hofer-Shall of Forrester Research, Inc. who will present a social marketing framework and make the case for how companies can embrace it to positively impact marketing effectiveness and results.
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Who: |
Zach Hofer-Shall, analyst, Forrester Research, Inc. |
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| Mathieu Hannouz, senior product marketing manager, Neolane, Inc. | ||||||
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What: |
A recent report from Forrester Research, “Accelerating Your Social Maturity,” 1 discusses how customers and employees are becoming increasingly empowered by social technologies and how important it is for companies to make fundamental changes to their resources, skills, tools, processes and culture as key success factors. |
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| In this webinar, Forrester Research Analyst Zach Hofer-Shall will outline a framework that will help companies embrace social media in order to engage customers and prospects in a meaningful, personalized dialogue that leads to improved marketing results. | ||||||
| Neolane’s Mathieu Hannouz will share best practices and discuss the roadmap for social media adoption that includes: establishing goals; building and listening to your audience; utilizing social media basics to influence your audience; obtaining permission from your audience for deeper interaction; and engaging in targeted and personalized social campaigns. | ||||||
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When: |
Tuesday, July 12, 2011 at 1:00 p.m. ET / 10:00 a.m. PT | |||||
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How: |
To register online for this webinar, please visit http://bit.ly/ijOJdq. For those interested in following the event on Twitter, please use the hashtag #convmktg. |
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1 Accelerating Your Social Maturity, Forrester Research, Inc., June 2, 2011
About Neolane
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora. Visit www.neolane.com and read our blog The Cross-Channel Conversation.
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