LONDON--(BUSINESS WIRE)--Please replace the release with the following corrected version.
The corrected release reads:
BIGMOUTHMEDIA CHOOSE MARIN SOFTWARE AS PREFERRED TECHNOLOGY PLATFORM
- UK’s largest search agency selects Marin Software as preferred search technology platform -
Bigmouthmedia today announces it has chosen Marin Software as its preferred search technology. Bigmouthmedia, the media arm of global marketing and technology agency LBi, is the UK’s largest specialist search agency – an accolade it has held for the past three years. Marin Software will assist bigmouthmedia with client campaigns through its platform, across a client base that includes lastminute.com and Play.com.
The news comes as Marin Software recently announced it had become the first technology provider with $2 billion in annual paid search spend running through their platform. As well as client momentum, Marin Software has credited the arrival at this landmark to international expansion with offices opening in Sydney, Shanghai and Singapore. It has also recently released an expanded product line, including features around Facebook, retargeting and a new product for advertisers spending less than £50,000 a month called Marin Professional.
Lyndsay Menzies, CEO of bigmouthmedia said: “Our client campaigns are increasing in complexity as their search campaigns diversify across channels and devices. Marin will help us run campaigns more efficiently and deliver deeper insight to help us untangle the complexities of our clients search campaigns. This will obviously put us in a strong position to concentrate on optimising client campaigns for the constantly evolving and fragmenting search landscape.”
Ed Stevenson, Marin Software’s Managing Director of EMEA & APAC added: “It’s great news for us to have bigmouthmedia joining our growing European client base. Bigmouthmedia has established a leadership position as a global digital media company excelling in search marketing, demonstrating significant growth over the last few years. The industry thought leaders they have in their team have helped to develop a strong presence in the search industry across Europe.”
“It’s also a great sign of our momentum over here as we reach $2bn running through our platform. This milestone comes despite the fact we still have further geographic expansion planned for 2011 in the EMEA region, as well as product extensions to deal with the fragmenting landscape across search, display and social.”
Notes to Editor
About Marin Software
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least £50,000 per month on biddable media. Marin Professional delivers the same power and ease-of-use as Marin Enterprise, through an application designed for marketers spending less than £50,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualised ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.co.uk.
About bigmouthmedia
Bigmouthmedia is the media arm of LBi, the global marketing and technology agency expert at blending strategic, creative, media and technical expertise to build business value, with more than 1,800 digital specialists across 24 offices in 16 countries. Bigmouthmedia sets the pace in digital display, search, affiliate marketing, usability, web analytics and social media, helping companies of all shapes and sizes decide what’s next for their business – and then taking them there. For more information, please visit http://www.bigmouthmedia.com.