P.F. Chang’s Celebrates 18-Year Anniversary with Free Lettuce Wraps for Facebook Fans & Bottled Wine Promotion

Between July 6 and July 31, Fans Can Redeem Free Lettuce Wrap Offer and Dine-In Guests Receive 1/3 Off Any Wine Bottle Mondays and Tuesdays in July

--()--P.F. Chang's China Bistro®, Inc. (NASDAQ: PFCB)

WHAT:    

This July, P.F. Chang’s China Bistro turns 18 and we’re celebrating the occasion with gifts for all our guests. First, we are giving away our most famous and iconic dish – Lettuce Wraps – to our Facebook Fans! Fans (new & current) can click on the FREE LETTUCE WRAP tab and print an offer for a free* order of Lettuce Wraps at www.Facebook.com/PFChangs. In addition, dine-in guests will receive 1/3 off any bottle of wine** on Mondays and Tuesdays in July.

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WHEN: The Facebook Lettuce Wrap offer is available for download and valid from July 6 – July 31. The wine promotion is valid on Mondays and Tuesdays throughout the month of July.
 
WHY: P.F. Chang’s is celebrating its 18-year anniversary and we want to celebrate with all of our guests who have been dining with us since we first opened our doors. We also want to invite new fans to enjoy dining with us for the first time. Lettuce Wraps are P.F. Chang’s most popular menu item and we want to share them with all our fans who visit us on Facebook.
 
We’re also celebrating the occasion with a special offer on all bottles of wine to showcase our award-winning wine program. We’re proud to offer a newly enhanced menu that still offers crowd favorites, including our custom-produced VINEYARD 518 collection, available only at P.F. Chang’s.
 
We hope to see many new faces, so please share our offer on Facebook and invite friends and family to join you at P.F. Chang’s.
 
WHERE: The Free Lettuce Wrap offer is redeemable at all P.F. Chang’s locations in the continental U.S. The wine promotion is valid at participating locations in the U.S. Promotions cannot be used together.

* Offer valid for one complimentary order of Lettuce Wraps with any food or drink purchase between July 6, 2011 – July 31, 2011. Valid only at P.F. Chang’s China Bistro locations in the continental U.S. Limit one order of complimentary Lettuce Wraps per table. Cannot be combined with any other offer or discount, including Warrior Card®. Printed offer is one-time use only and must be relinquished upon use. Tax and gratuity not included. No cash value. Reproductions invalid. Void where prohibited.

** Wine promotion valid Mondays and Tuesdays during the month of July at participating P.F. Chang’s locations in the United States. Offer not valid in GA (Alpharetta and Buford locations), HI, MA, MN, OK, PA, SC, UT and WA. Offer is subject to change to comply with changes to local or state liquor laws. Offer may not be combined with any other discounts or offers, including the Warrior® Card discount. Offer is dine-in only. While supplies last. Void where prohibited.

P.F. Chang's China Bistro®, Inc.

P.F. Chang's China Bistro®, Inc. (NASDAQ: PFCB) owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro® features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products both of which are operated under licensing agreements.

For more information on P.F. Chang’s, please visit the website at www.pfchangs.com

Contacts

P.F. Chang's China Bistro®, Inc.
Investor Contact:
Allison Schulder, 480-888-3000
Allison.Schulder@pfcb.com
Media Contact:
Krissy Zotaley, 312-577-1764
kzotaley@oco.com

Release Summary

This July, P.F. Chang’s China Bistro turns 18 and celebrates with FREE Lettuce Wraps and 1/3 off all bottles of wine.

Contacts

P.F. Chang's China Bistro®, Inc.
Investor Contact:
Allison Schulder, 480-888-3000
Allison.Schulder@pfcb.com
Media Contact:
Krissy Zotaley, 312-577-1764
kzotaley@oco.com