SAN JOSE, Calif.--(BUSINESS WIRE)--GET IT Mobile, an innovative mobile marketing provider that offers the easiest way to get and share mobile content, announced today that leading brands, ad agencies, app publishers and media properties can now extend marketing efforts to connect their audiences to mobile regardless of handset, carrier or app store. Born out of Emdigo, the Silicon Valley software company founded by a team of entertainment industry veterans with over a decade of experience in app and content development, GET IT Mobile’s patent pending technology, GET IT, provides a unified mobile marketing platform that drives content to any mobile device to enable consumers to connect to content in one simple step.
Brands and marketers are quickly realizing that integrating mobile into their campaigns can create a direct relationship with consumers that no other form of communication can match. However, with hundreds of devices, numerous carriers and multiple app stores, streamlining the delivery of content requires significant resources. Furthermore, with more than 700,000 mobile applications on the market today, consumers are often stuck in a mobile maze of browsing, searching, locating and downloading the content they want.
Enter GET IT, a unified platform that provides marketers with a single solution to extend existing marketing efforts to connect to mobile audiences both online and off. Advertising and promotional spends including billboards, radio, print, online and social media channels, can now drive audiences to mobile content with a single action. With GET IT, leading brands have increased the effectiveness of online marketing campaigns by more than 3x over a traditional SMS call-to-action.
"When we launched our iPhone App, we wanted to ensure that our members could easily connect to it from any device and any marketing channel," said Theodore S. LaBarbera at the American Association of Advertising Agencies. “With GET IT, we were able to directly link to the app from our website, in our newsletter and even via a 2D barcode on our conference collateral. Now members can directly engage with our app without searching for it in the app store or syncing to iTunes. GET IT is an excellent example of the tech innovations today that are helping our mission to define, develop and grow the digital marketing ecosystem."
New marketing features in GET IT include:
- Share with Friends: New features like sharing and GET IT history improve the chances for an app to be downloaded. Users can now forward GET IT links to their friends, ‘Like’ and post apps to their Facebook wall and tweet a GET IT link to followers. This enables users to easily recommend apps to their network of friends.
- Comprehensive Reporting: The enhanced GET IT partner site provides a single, convenient place to monitor the effectiveness of ongoing campaigns. Marketers can now set up campaigns with multiple placements and measure results at the placement or campaign level.
- Standard and Custom Landing Pages: GET IT now includes product “landing pages” along with the ability for partners to customize their landing pages. Brands and ad agencies are now able to easily to set up and run campaigns without utilizing valuable engineering resources.
- Improved Brand Experience: A streamlined interface and a shortened GET.IT URL makes brand and app names more prominent.
Consumers now benefit from:
- GET IT History: Consumers are able to view their GET IT history in order to re-access GET IT links and more. The history serves as a list of “bookmarks” to previous content and enables additional functionality including peer-to-peer sharing.
- Enhanced User Experience: A new on-device screen provides status on progress as the consumer’s device is identified and connected to the requested app. On subsequent clicks to the same app, users are offered additional features like sharing.
“In an increasingly mobile world, brands and publishers have faced serious challenges connecting consumers to the information and applications they want,” said Chris Tanner, CEO at GET IT Mobile. “We firmly believe that we have the mobile platform that cracks the code for our customers, opening up their content and applications to a mass consumer audience who can now easily Get It, Bookmark it and Share it.”
GET IT is device-agnostic and has been tested and validated on over 1,500 devices, including all leading smart phones and most of the popular feature phones currently available in the U.S. Market. Additionally, GET IT allows app delivery to the iPad®, iPod touch® and other portable devices that are set up to receive email messages.
Availability and Pricing:
GET IT is available immediately. For more information, please visit get.it.
About GET IT
Only GET IT’s patent pending technology provides a unified mobile marketing platform that drives content to any mobile device, regardless of carrier, platform, app store or delivery method. Created by the brains behind Google Earth and funded by leading capital firms including Javelin Venture Partners, GET IT is currently working with leading media partners including EA and CBS Interactive to drive effective marketing campaigns and grow mobile mindshare.