PHILADELPHIA & LOS ANGELES--(BUSINESS WIRE)--Poptent (www.poptentmedia.com), a crowdsourced video production company for Fortune 500 brands and agencies, today announced that it has opened an office in Sao Paulo, Brazil to accommodate growing international demand for its services. Poptent, which brings top brand advertisers and agencies together with a global base of more than 33,000 videographers in over 120 countries, also announced today that it has awarded more than $2 million in cash payments for completed video assignments, only seven months after having reached the $1 million threshold.
Poptent crossed the $2 million mark when Brandon Carter, a Brooklyn, NY-based videographer, received $10,000 for his development of this video as part Dell’s ‘Mobility Gives Ability’ Campaign: http://bit.ly/ihLYFo.
While videographers like Carter continue to bolster Poptent’s growth in the US, the company’s international activity is accelerating as well, leading to Poptent’s establishment of a presence in Brazil.
BRAZIL AND CROWDSOURCED VIDEO
Brazil is one of the world’s fastest-growing online video markets, with comScore reporting that Internet users in Brazil viewed a total of 26.2 billion online videos in 2010, and YouTube experiencing 33% year-over-year growth in unique viewership. The country also has high rates of social media participation, as Facebook experienced 258% year-over-year growth in the past year alone and more than 70% of the country’s Internet users visit blogs, all according to comScore. Overall, Boston Consulting Group projects that the country’s 2010 base of 40 million Internet users will grow 15% annually through 2015.
“We are excited to establish a physical presence in Brazil and Latin America as part of Poptent’s worldwide momentum,” said Andy Jedynak, Poptent CEO. “While more brands and agencies globally are experiencing the benefits of crowdsourced video production, the $2 million milestone is especially gratifying, as it directly recognizes Poptent’s talented videographers for the work they do every day in developing high-quality video assets for visionary brands like Dell.”
“Brazil is home to a growing and dynamic combination of video consumers, content creators, and innovative brands,” said John deTar, Poptent co-managing director, Brazil. “We are now able to more directly engage a growing localized base of brand advertisers and content creators, as well as a Brazilian marketplace that has already proven itself to include one of the world’s fastest-growing and most engaged populations of Internet users.”
MAJOR BRANDS AND CROWDSOURCING
Poptent develops commercials for television and Internet placement on behalf of a long and rapidly expanding list of Fortune 500 companies and other major brands and advertising agencies, many of which are reflected here: www.poptent.net/clients
Carter, the winning videographer, has participated in a total of nine brand assignments via Poptent, producing roughly 15 videos. He showcased his creative talents right out of the gates; immediately upon joining the Poptent community, he entered a Lumber Liquidators assignment the day it was closing – using his wife as the spot’s actor. After his commercial was chosen for purchase, Carter and his wife were sold on the idea of continuing to submit videos for consideration by major brands.
“We literally treat everything we do with Poptent as our ‘real job,’ as there are so many talented people involved creating videos for world-class brands,” said Carter. “It’s been an invigorating process and was a great surprise to learn that our most recent spot pushed Poptent over the $2 million mark.”
About Poptent
Poptent (www.poptentmedia.com) is a crowdsourced video production company for Fortune 500 brands and agencies, producing commercials and other video assets through a powerful social network of more than 33,000 videographers in over 120 countries. Poptent's marketing and social networking professionals work with clients to develop high quality commercials and other video assets at a fraction of the cost of traditional methods for both online and offline use. Brands who "Poptent" their videos get the benefit of reviewing numerous video executions, then choosing the perfect videos for their needs. Poptent creators benefit through the industry networking and other resources available to them at Poptent, and by having their work seen, reviewed and potentially purchased by leading brands and ad agencies. Founded in 2007, Poptent's principal offices are in Southern California and suburban Philadelphia, with regional sales offices in New York, Chicago, Dallas, Minneapolis-St. Paul, and other key US markets.