NEW YORK--(BUSINESS WIRE)--Samsung Electronics America, a market leader and award-winning innovator in consumer electronics, will welcome in a new era in kitchen organization today with the launch of its LCD Refrigerator with apps. This first-of-its-kind refrigerator is a huge advancement over the daily clutter – schedules, calendars and recipes – that now covers consumers’ refrigerators.
To say goodbye to the old way of organizing in the kitchen and hello to the new, Vanessa Williams, a star of Desperate Housewives, will join Samsung at the Time Warner Center as it literally pushes a row of refrigerators covered with notes and magnets out of the way to make way for Samsung’s new LCD Refrigerator with apps.
“I’m a busy working mom with four kids and I juggle a lot on a daily basis. With so much going on, it’s important for me to stay as organized and connected as possible,” said Vanessa Williams. “What I really like about Samsung’s refrigerator is that all of the apps I need are loaded into one LCD screen. Whether I want to leave a note, check the weather, or figure out what’s for dinner, this fridge organizes it all for me.”
Samsung’s refrigerator includes apps and features that are highly relevant and make sense for today’s busy families, including:
- Delicious recipes from Epicurious, to help make dinner and entertaining easier and more interesting
- Easy-to-use organizational tools, via Google Calendar, to keep track of all of the activities of the house
- A convenient notepad application for leaving notes and keeping in touch with family
- A new way to add enjoyment, ambience, and your favorite personalized music and comedy to the kitchen with Pandora®
- Family photos at your fingertips with Picasa Web Albums
- The latest updates from Weatherbug and AP News to keep connected with the world outside
Samsung’s LCD Refrigerator with apps brings convenience right where mom needs it the most: the kitchen. According to research conducted by Samsung, 59 percent of consumers consider the kitchen the center of family life and activity, while 42 percent use their refrigerators to post things like notes, phone numbers, schedules and appointments. Unlike mobile devices, the refrigerator is stationary and provides a central point of organization for the home.
“Our strategy is to enable consumers to be more connected and organized through any screen, and we’ve accomplished that with tablets, laptops, smart phones and TVs,” said Tim Baxter, President of the Consumer Business Division, Samsung Electronics America. “Now, Samsung is extending that connectivity into the kitchen. The LCD Refrigerator with apps meets a need to help make people’s lives easier and more convenient.”
Samsung’s long history of leadership and innovation is also reflected in other food storage and organizational features incorporated into the refrigerator, including the Twin Cooling Plus System® which helps keeps fruits and vegetables fresher longer by using separate cooling systems in the fridge and freezer to maintain ideal humidity; a FlexZone™ counter-height drawer with four temperature controls and flexible divider to house various food items and is also the perfect height for kids to grab and get their favorite snacks; and special insulation technology resulting in an extra 4 cu. ft. of storage space versus conventional refrigerators.
Those who attend the unveiling at the Time Warner Center today will be able to enter for a chance to win a free LCD Refrigerator with apps, as well as gift cards from Whole Foods Market Columbus Circle. Online users can also view the launch at Time Warner Center via Livestream by going to www.facebook.com/SamsungHomeAppliances.
The Samsung LCD Refrigerator with apps is available at national retailers including Lowe’s and Best Buy for an MSRP starting at $3,499.99 for the 4-Door French Door model (RF4289) and $2,699.99 for the Side-by-Side model (RSG309).
For additional information regarding Samsung Home Appliances, including press releases, video content and product images, please visit www.samsung.com/newsroom.
About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.