NEW YORK--(BUSINESS WIRE)--Atrinsic Interactive, a division of Atrinsic Inc. (Nasdaq:ATRN), today released a white paper at atrinsicaffiliatenetwork.com, which details how this top search agency turned its team into business intelligence detectives to win the account of a category-leading etailer, and then, once the account was in hand, to significantly ramp up performance. On The Keyword Trail: Helping eTailers Top Projections and Exceed Expectations also reveals key best practices that enabled the Atrinsic Interactive team to improve client ROAS by 300%.
“As economic challenges continue, and the online space grows ever more competitive, etailers expect laser-accurate performance projections from their online agencies before signing on the dotted line – often without providing access to key internal metrics – and then demand rigorous performance standards once the account is won,” said Aaron Baker, EVP of Atrinsic. “Atrinsic Interactive has developed the innovative business intelligence methods and tools necessary to navigate through billions of pieces of online data and generate precision projections ‘blind’ for potential clients, as well as the tactics to meet and exceed those projections. This white paper uses the experience of a category-leading etailer to demonstrate the strategies essential to campaign projection and performance success in a very competitive environment.”
On The Keyword Trail: Helping eTailers Top Projections and Exceed Expectations focuses on the trail of clues the Atrinsic business intelligence team identified and ‘crawled’ to generate projections, utilizing their BrandLock and genome technologies. The paper also details how the team was able to break out the account to increase quality scores, as well as leverage model-based bid policies and ‘path to conversion’ tools to increase client return by 300%.
To read the full white paper, On The Keyword Trail: Helping eTailers Top Projections and Exceed Expectation click here.
About Atrinsic Interactive
Atrinsic Interactive, a division of Atrinsic, Inc. (Nasdaq:ATRN), is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network (atrinsicaffiliatenetwork.com), display advertising, email marketing, mobile marketing, creative services, and its brand protection technology, BrandLock.
*Advertising Age April 26, 2010 “Agency Report 2010” Top 25 Search Agencies