ORLANDO, Fla.--(BUSINESS WIRE)--Channel Intelligence (CI) announced today that it has acquired ClickEquations, a leading-edge paid search platform currently serving large advertisers and search agencies. CI enthusiastically welcomes all current ClickEquations clients.
The acquisition enables CI to deliver differentiated paid search marketing services along with its existing CI Product Search services. The CI Product Search service delivers rich product feeds that achieve greater relevancy and higher visibility of product images in search results on Google and other search engines. The marriage of ClickEquations’ keyword-based capabilities and CI’s product-centric features produces a unique and highly effective paid search advertising platform.
“Our vision is to provide clients with the complete spectrum of online marketing services, and paid search is clearly a very important addition to our product line and capabilities. The advanced paid search platform technology and talented people of ClickEquations help CI accelerate this strategy,” said Channel Intelligence CEO Rob Wight. “The powerful and unique technology in ClickEquations is a perfect extension to the CI Boost services suite. Today’s advertisers expect Paid Search, Product Search, Display Advertising, Shopping Engines and Marketplaces to be intelligently coordinated, and CI is in the rare position to deliver this kind of advanced platform. We are confident the acceleration of this strategy will allow us to provide our clients with even higher returns and better overall results from their entire online marketing budget.”
The acquisition has been completed as of 6/13/2011. Terms of the deal were not disclosed.
About Channel Intelligence (CI)
Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, CI is the marketing technology company that helps marketers, advertisers and agencies outperform online by leveraging CI Boost services to drive billions of sales annually. Founded in 1999, CI offers the most complete suite of performance-based e-commerce services in the industry. The CI Boost suite includes: Product Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy and Webstore. With offices in Orlando, Fla., Scottsdale, Ariz., Portland, Ore., London and Shanghai, the company drives $2B annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.
About ClickEquations
ClickEquations offers the first intelligent pay-per-click software platform for large advertisers and agencies. It provides complete management, bidding, and reporting plus intelligent extras that save time and improve performance. Learn more at http://www.clickequations.com