ALEXANDRIA, Va.--(BUSINESS WIRE)--PRSourceCode, a service provider connecting the technology public relations (PR), journalism, conference, and industry accolade communities, announced today the results of its second annual “2011 Top Tech Publications” study – the tech PR community’s ranking of the top tech business and trade publications, tech blogs, and tech journalists.
According to the study, tech PR professionals rank the following outlets based on quality, content, reach, and influence:
| Top Tech Print Business Pubs: | Top Tech Print Trade Pubs: | |||
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3) CIO |
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4) Forbes |
4) Wired |
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5) EE Times |
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| Top Tech Online-Only Pubs: | Best New Pubs: | |||
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1) CNET |
1) CFOworld |
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3) PC Magazine |
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4) TechTarget |
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5) InfoWorld |
5) RCR Wireless |
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| Top Tech Standalone Blogs: | Top Tech Blogs Associated with Pubs: | |||
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1) TechCrunch |
1) Bits (The New York Times) |
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2) GigaOM |
2) All Things Digital (The Wall Street Journal) |
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3) Mashable |
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4) Gizmodo |
4) Pogue’s Posts (The New York Times) |
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5) Engadget |
5) Digits (The Wall Street Journal) |
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Tech PR professionals also voted the following tech journalists
as the most influential in the |
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| Lead Anchors: | Top Tweeters: | |||
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1) David Pogue, The New York Times |
1) David Pogue, The New York Times |
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2) Don Clark, The Wall Street Journal |
2) Pete Cashmore, Mashable |
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3) Walt Mossberg, The Wall Street Journal |
3) Don Clark, The Wall Street Journal |
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4) Ben Worthen, CIO Magazine and The Wall Street Journal |
4) Stacey Higginbothem, GigaOM |
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5) Om Malik, GigaOM |
5) Walt Mossberg, The Wall Street Journal |
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The study reveals that PR pros remain loyal to their top pubs – recognizing 80 percent of the 2010 winners again as top pubs in 2011. It is also clear that PR pros have broadened their focus from the standard print pubs – PR pros now recognize blogs and online-only publications as key media for outreach – 65 percent of tech PR pros consider online-only publications to be extremely important in their outreach efforts. Online publications associated with traditional media also rank highly among PR pros, as 77 percent of those surveyed consider these outlets to be extremely important.
According to the study, PR pros are placing more emphasis on keeping up with key journalists via Twitter. As social media permeates all levels of today’s world, 65 percent of PR pros say they engage with journalists via Twitter.
“Today’s PR pros are clear on where they want their coverage,” said Cole Smith, national account director, PRSourceCode. “While print pubs are important, successful PR pros have branched out to build relationships with individual journalists – regardless of medium. This is especially important given that today’s journalists often write for several outlets, rather than one dedicated publication as they did in the past. More so, PR pros are taking advantage of all avenues to communicate with journalists. PR pros’ ability to reach journalists through social media sites, especially Twitter, has opened the door for PR pros and journalists to build longer lasting, stronger relationships.”
The “2011 Top Tech Publications” study is based on an online survey of 146 tech PR professionals in Q1 2011. To download the full results of the “2011 Top Tech Publications” study, including year-over-year analysis, please visit http://prsourcecode.com/2011-top-tech-pubs.
About PRSourceCode
PRSourceCode is focused on connecting the technology public relations (PR), journalism, conference, and industry accolade communities. Its Edit Forum and Speaking & Awards Forum offerings arm the tech PR community with timely, relevant, and accurate information so they can generate more ink, place more speakers, and win more awards. By sending out opportunity information through PRSourceCode’s offerings, members of the media, conference planners, and award coordinators can focus on doing their jobs. For more information, visit www.prsourcecode.com.