BEVERLY, Mass.--(BUSINESS WIRE)--Searchandise Commerce, the retail search media network that combines the pay-for-performance tactics of search marketing with in-store merchandising practices, announces new hire Clint Miller, as Director, Business Development. In this role Miller will be responsible for new retailer engagements as well as maintaining existing relationships with the biggest names in retail.
“Online research starts the buying process and retail sites are the closest to the purchase. Four of the top mass merchants have opted to transition their onsite search from a cost center to a profit center through their partnerships with Searchandise Commerce. 2011 promises to be another exciting year of growth for our company and for the burgeoning category of media we call Retail Search Media,” said John Federman, CEO Searchandise Commerce. “Clint’s experience in web monetization along with his search expertise is a perfect fit for our company.”
Miller is a seasoned media professional with extensive experience in web monetization, analytics, traffic acquisition and social media. Most recently, Miller was the Principal and Co-Founder of Avalanche Media where he and his team aggregated and distributed CPC text and CPA lead generation advertising to web publishers and traffic networks for monetization. Prior to that, Miller was Director of Business Development at Lycos generating revenue, and licensing content services and technology across all product verticals with a specialization in search.
This latest hire is testament to the building momentum at Searchandise Commerce who has seen 60% annual growth in CommerceNet, the company’s retail search network. CommerceNet now includes two of the top 5 retail chains, 4 of the top 12 mass merchants, and 4 of the top 20 computers/electronics retailers based on 2011 Internet Retailer Top 500.
About Searchandise Commerce
Searchandise Commerce is a retail search media network that combines the pay-for-performance tactics of search marketing with in-store merchandising practices. Product marketers leverage cost-per-click bids to enhance product position within search listings across a network of retail sites, similar to purchasing premium shelf space in the brick-and-mortar world. Retailers benefit by monetizing those search listings, generating an incremental revenue stream without disruption to the consumer experience. For more information please visit us at www.searchandise.net or on our blog, Position Matters, or call 978-712-4554.