SEA CLIFF, N.Y.--(BUSINESS WIRE)--Pirate’s Booty, leader and manufacturer of all-natural snacks, is pleased to announce its collaboration with Walt Disney Pictures and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides directed by Rob Marshall and starring Johnny Depp and Penélope Cruz. The film debuts in theaters on Friday, May 20th, 2011. As the exclusive food collaborator for the fourth installment of the Pirates of the Caribbean franchise, Pirate’s Booty is offering a special limited edition 7 oz. package with a portion of the proceeds going to Boys & Girls Clubs of America, a Caribbean Fly Away Sweepstakes and more.
The limited edition Disney’s Pirates of the Caribbean: On Stranger Tides 7 oz. package is for Pirate’s Booty’s best-selling product and number one selling natural snack SKU – Pirate’s Booty Aged White Cheddar.
“We are excited to collaborate with this summer’s most anticipated movie, Disney’s Pirates of the Caribbean: On Stranger Tides,” stated Eric Berniker, Pirate’s Booty’s VP of Marketing. “Disney’s Pirates of the Caribbean and Pirate’s Booty both epitomize the fun, adventurous and humorous spirit that we all love. Pirate’s Booty is proud to be able to bring this to life by giving consumers a chance to embark on a fun, delicious and healthier adventure with the release of its limited edition 7oz. package.”
Pirate’s Booty Aged White Cheddar is a deliciously baked, all-natural snack made from puffed rice corn and blended with real aged white cheddar cheese. Pirate’s Booty is also trans-fat and gluten free with only 130 calories for a 1 oz. serving.
In addition to Pirate’s Booty being a healthier snack that consumers can feel good about eating, they can also feel good about purchasing it since Pirate’s Booty will be making a donation for each limited edition Disney’s Pirates of the Caribbean: On Stranger Tides themed package sold to Boys & Girls Clubs of America with a goal* of $100,000. The limited edition Disney’s Pirates of the Caribbean: On Stranger Tides packages are on-shelves nationwide now.
Pirate’s Booty is a proud supporter of Boys & Girls Clubs of America (www.bgca.com), an organization that helps young people, especially those in need, to reach their full potential as productive, caring and responsible citizens. The Pirate's Booty donation will support Boys & Girls Clubs of America’s overall effort to help every Club member achieve a great future, including academic success, a healthy lifestyle and positive social skills.
Also, as part of the program, Pirate’s Booty is offering a chance to win a “Fountain of Youth” themed Caribbean vacation for you and your crew to Casa De Campo in the Dominican Republic. Consumers can log onto www.PiratesBooty.com for more information and to enter for a chance to win.
*Pirate Brands will donate $0.05 for each package sold between 4/1/11 and 7/31/11, up to $100,000, to Boys and Girls Clubs of America.
Pirate Brands
Pirate Brands, a leader and manufacturer of all-natural snacks, is located in Sea Cliff, NY and has been creating healthy treasures since 1987. The company was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for health. Pirate Brands produces deliciously baked, all-natural, trans fat and gluten free snacks that include Pirate’s Booty, Smart Puffs, Potato Flyers, and Tings. Pirate’s Booty Aged White Cheddar is the number one selling natural snack SKU. Pirate Brands’ snacks are free from fryers and ingredients you can’t pronounce, Arrrrrr. Products are sold in the US. For more information visit: www.piratebrands.com
About the Movie:
Produced by Jerry Bruckheimer and directed by Rob Marshall, “Pirates of the Caribbean: On Stranger Tides” captures the fun, excitement and humor that ignited the hit franchise—this time in Disney Digital 3D™. Johnny Depp returns to his iconic role of Captain Jack Sparrow in this action-packed adventure that finds him crossing paths (and swords) with the enigmatic Angelica (Penélope Cruz). When she forces him aboard the “Queen Anne’s Revenge,” the ship of the legendary pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected journey to the fabled Fountain of Youth. Along the way Jack must use all his wiles to deal with the barbarous Blackbeard and his crew of zombies, Angelica, the ravishing pirate with whom he shares a dubious past, and the beautiful, enchanting mermaids whose masterful cunning can lure even the most seasoned sailor to his doom. The international cast includes franchise vets Geoffrey Rush as the indestructible Captain Hector Barbossa and Kevin R. McNally as Captain Jack’s longtime comrade Joshamee Gibbs, plus Sam Claflin as a stalwart missionary and Astrid Bergès-Frisbey as a mysterious mermaid.
Captain Jack Sparrow (Johnny Depp) finds himself on an unexpected journey to the fabled Fountain of Youth when a woman from his past (Penélope Cruz) forces him aboard the “Queen Anne’s Revenge,” the ship of the formidable pirate Blackbeard (Ian McShane).
Walt Disney Pictures’ and Jerry Bruckheimer Films’ “Pirates of the Caribbean: On Stranger Tides” opens in theaters May 20, 2011, in Disney Digital 3D™, with screen story and screenplay by Ted Elliott & Terry Rossio, based on characters created by Ted Elliott & Terry Rossio and Stuart Beattie and Jay Wolpert, and suggested by the novel by Tim Powers.
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