LAS VEGAS--(BUSINESS WIRE)--National Association of Broadcasters Show--Streaming media innovator Octoshape ApS today demonstrated emerging Multicast service options for broadcasters and telcos looking to deliver over-the-top (OTT) TV with the highest quality of service to large consumer audiences without expensive network upgrades.
The Multicast suite of services, on display at the National Association of Broadcasters (NAB) annual conference in Las Vegas this week, enables operators to finally apply controllability, versatility and reliability – to previously performance-challenged, best-effort infrastructures like the public Internet and wireless networks.
The software-only Octoshape approach harnesses adaptive bit rate (ABR) technology that enables streams to deliver the highest quality video, insulating content owners, packagers and telcos from fluctuating capacity and performance when delivering video to the full range of wired and wireless devices.
“Our Multicast services usher in a new OTT ecosystem by offering those interested in delivering video the ability to use the public Internet and current infrastructure without any network upgrades,” said Scott Brown, U.S. General Manager and Vice-President of Strategic Technology Partnerships for Octoshape. “Broad streaming of video content typically requires operators to upgrade the backbone and often the last-mile portions of their networks.”
The fledgling Multicast offering has already been proven by AT&T, which used it to deliver more than 10,000 hours of live video to more than 100 countries, and 19,000+ unique viewers for the landmark Major League Gaming Championships event.
Previous Multicast services were restricted to use in private enterprise networks where their demanding attributes could be closely controlled and their performance managed by large corporations. With its resilient and throughput optimizing technologies, Octoshape has extended Multicast use to content packagers and telcos, opening the door to a wider range of video delivery alternatives.
“Telcos have aggressively sought new and better ways to deliver OTT TV to customers in their respective regions, but have been hamstrung by the limitations of past multicast implementations as they created seemingly insurmountable technology and business challenges,” said Brown. “Our advanced Multicast suite breaks down the barriers to broad, effective and affordable use of best-effort network infrastructures to provide a consistent, dependable and reliable OTT viewing experience from telcos to consumers – minus any heavy lifting.”
About Octoshape
Streaming media innovator Octoshape provides the enabling technology required for content owners to deliver online video over best-effort public networks to the largest audiences and with the highest-quality viewing experience. The company has begun writing the next chapter of content delivery, having already extended Multicast technology far beyond the limits of private enterprise networks to the far reaches of the public Internet.
The Octoshape approach is more scalable and affordable than traditional CDN schemes, while providing feature-rich, high-quality viewing to the largest of audiences. The company’s partners include Adobe, Highwinds, CDNetworks, and Keynote. For more information, visit http://www.octoshape.com.