LONDON--(BUSINESS WIRE)--With three million fraudulent or fake websites entering the world wide web every year, consumers are understandably wary about buying from sites that are away from the mainstream. For niche sites entering this e-retail sector it is particularly difficult but the ‘trust’ issue could however be easily resolved through the use of social media platforms, says PR, social and Search Agency, Punch Communications.
Despite many high street retailers reporting a decline in bottom line profits, e-commerce sites are continuing to grow in popularity. However, with competition fierce, ensuring that site visitors convert to customers is essential to success and as a result, gaining consumers trust is a prerequisite.
One highly effective way of gaining trust and showing that the site is genuine is to build an online community for the brand on social media platforms such as Twitter or Facebook. Not only will this increase brand exposure and consumer engagement, it will also present the opportunity for customers to give positive feedback, acting as ‘real-time’ testimonials, thus increasing confidence.
Ben Leuty, account manager at PR Company, Punch Communications, commented: “The e-commerce space is highly competitive but with the current state of the economy brand loyalty isn’t as strong as it once was so consumers are out to get the best price. As a result, there is business out there to be won. E-commerce sites just need to be able to differentiate themselves from the competition and using social media is a great, and free, way of achieving this.
Additionally, once the trust has been gained, the customer is more likely to return to the site for future purchases.
Ben, continued: “Punch understands the power of social media and has utilised it to the benefit of a number of clients. Defining the tone of voice and establishing engagement tactics is a complex task but, if performed well, is extremely advantageous, increasing site hits and profits.”
Punch specialises in traditional and Technology PR as well as search engine optimisation (SEO) and social media. For further information, visit www.punchcomms.com or telephone 01858 411 600.