LOS ANGELES--(BUSINESS WIRE)--Triton Digital Media’s Streaming Division, previously known as Ando Media Group, (www.tritondigitalmedia.com) today announced that the Media Rating Council (MRC) has accredited the company’s Webcast Metrics® product. Webcast Metrics' data collection methodology, metrics1, presentation dashboard and reports were audited by an independent CPA firm and reviewed by an MRC audit committee, which led to the accreditation of Webcast Metrics by the MRC. The digital audio measurement platform measures thousands of online digital streams in real-time through a comprehensive performance analytics dashboard that is accessible to Triton Digital clients. The Webcast Metrics product is now validated through the MRC’s accreditation as having met these important industry standards for media audience measurement services.
“Triton Digital Media is to be congratulated for the accreditation of Webcast Metrics,” said George Ivie, Executive Director and CEO of the MRC. He added, “Its commitment to quality, as evidenced by its commitment to the MRC accreditation process, demonstrates the seriousness with which it takes its leadership role in the streaming audio measurement space.”
To oversee the continued efforts and resources required to maintain Webcast Metrics’ accredited standing Rob Favre, former Ando Media Group SVP, will transition to the newly created position of Chief Compliance Officer and General Manager of Data and Analytics for Triton Digital’s Streaming Division. “Since joining Ando Media in 2008, Rob has provided the technical leadership and vision that has made this milestone possible and helped to solidify our company as a leader in the streaming industry,” stated Yves-Eric Laliberte, President of Triton Digital’s Streaming Division. “We look forward to having Rob assume these new responsibilities while continuing to be a key contributor to the growth of our company.”
“The online audio space is rapidly expanding. Advertisers and agencies are putting meaningful budgets to work with our clients. MRC accreditation is a critical next step that ensures both buyers and sellers can have absolute confidence in the audience data they plan and negotiate with. Moving forward we will continue to improve and innovate our offerings, providing the marketplace with the best data possible,” said Favre. “I take the challenges involved in my new role very seriously and am excited to be part of this rapidly expanding industry.”
Webcast Metrics is a unique measurement platform which does not rely on memory, opinion or input from consumers. The analytics platform is server-based and accessible on-demand for custom audience analysis. The customizable dashboard feature allows Triton Digital customers to analyze and compare audience metrics on many levels. The service is licensed by hundreds of broadcasters and pure play online services.
The Webcast Metrics accreditation adds Triton Digital to the ranks of other MRC accredited companies, including Google, Microsoft and Nielsen. To see a full list of accredited companies and services and those under review by the MRC, go to www.mediaratingcouncil.org.
About The Media Rating Council
The MRC is a non-profit industry association established in 1964 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 60 research products are audited by the MRC. For more information on the MRC or becoming a member of MRC, please visit www.mediaratingcouncil.org.
About Triton Digital Media
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. We make digital content extensible, personal, social, and profitable. Triton Digital Media is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
1 Accredited metrics include: AS, AAS, SS, ATSL, TLH and non-IP address based CUME