NEW YORK--(BUSINESS WIRE)--Metro US, the 4th largest daily newspaper in the nation, today announced that international pop superstar Lady Gaga as Global Guest Editor-in-Chief for all May 17 Metro editions, ahead of her highly anticipated Born This Way worldwide album release May 23. In her role as Guest Editor-in-Chief, Lady Gaga will highlight issues surrounding equality and individuality, select stories and provide her comments on the breaking news of the day. Lady Gaga will edit Metro’s editions in 20 countries from the London office of Metro World News, Metro’s central news desk.
“Lady Gaga is one of our own: an American performer, a global superstar and to have her guest editing Metro in New York, Philadelphia, Boston and Long Island is a real privilege. We know the readers of Metro in the US and those who log on to www.metro.us will look forward to seeing her unique take on local and global events.’ said Tony Metcalf, Editor-in-Chief.
As part of the Guest Editorship, Metro will also run a contest where one lucky reader will be chosen to serve as Lady Gaga’s editorial assistant in Metro’s global headquarters London. The contest is open to all Metro readers and Gaga fans, and will challenge readers to share what makes them “Born This Way,” and to identify what issues of equality affect them.
“Let’s see how fans would define what ‘Born This Way’ is for them,” says Lady Gaga. “I say I was born to be brave. That’s part of my mission in life. I was born to follow my artistic visions. Look into yourself. Are you born to be brave?”
“Combine one of today’s greatest musical geniuses with the world’s largest newspaper and together we harness a unique group- Metro Monsters: a group of young, affluent metropolitans and Lady Gaga fans,” said Priscilla Arguinzoni, US Marketing Director. “Metro will roll out a promotional advertising campaign that will speak to our readers and fans alike and propose Lady Gaga’s question: Metro readers, are you born to be brave?”