DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8bbe41/what_consumers_wan) has announced the addition of the "What Consumers Want: Current Accounts and Savings in Japan 2010" report to their offering.
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope of the report:
- The brief highlights the key findings of the FS Consumer Insight survey for the current account and savings markets in Japan
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product, provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
- 48.7% of consumers in Japan use a domestic national bank as a current account provider. This compares with 68.3% of consumers globally.
- Although the branch channel in Japan remains important, the online channel is very influential in Japan, being the dominant channel for many core banking activities
- Fixed term accounts are much more popular in Japan than elsewhere. Of those consumers with a saving account, 63.5% have a fixed term account.
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
Key Topics Covered:
- What do these data provide?
- Total current account market - analysis
- Total current account product holding
- Total current account competitor type and choice - analysis
- Total current account competitor type, total market
- Total current account competitor type, by age
- Total current account competitor type, by income
- Total current account competitor choice, total market
- Total current account competitor choice, by age
- Total current account competitor choice, by income
- Current account sales channel analysis, by opening and by activity
- Channel of opening: current account, total market
- Channel by activity: current account, total market
- Online activities: current account - analysis
- Current account: motivation for account choice - analysis
- Motivation for account choice: current account, total market
- Important attributes for a current account provider
- Total saving account market - analysis
- Total saving account product holding
- Saving accounts: product holding, by age
- Saving accounts: product holding, by income
- Saving accounts - value analysis
- Total saving account competitor type and choice - analysis
- Total saving account competitor type, total market
- Saving account: motivation for account choice - analysis
- Motivation for account choice: saving account, total market
- Motivation for account choice: saving account, by age
- Motivation for account choice: saving account, by income
- Important attributes for a saving account - provider analysis
- Appendix
For more information visit http://www.researchandmarkets.com/research/8bbe41/what_consumers_wan
Source: Datamonitor