DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ecc348/mobile_voip_opera) has announced the addition of the "Mobile VoIP: Operators Must Re-Evaluate Their Core Portfolio" report to their offering.
VoIP services have long been hyped as the single largest threat to traditional telco revenue. Now that the focus has switched to the mobile market, players such as fring, Google, Skype and Viber are forcing mobile operators to sit up and pay attention. The VoIP as email' rhetoric is being replayed, this time in the context of loosening operators' once-powerful grip on the mobile value chain.
This Report provides:
- a detailed examination of the prospects for 'over-the-top' (OTT) VoIP services on mobile devices and a quantification of their expected impact subscriber and traffic forecasts
- an evaluation of OTT VoIP business models
- an analysis of the responses available to MNOs and recommendations for specific courses of action.
Key Topics Covered:
Executive summary
1 Recommendations
2 VoIP players are turning their attention to the mobile market
3 Apple and Google are joining the OTT companies in the mobile voice market
4 Mobile is a better fit for OTT VoIP than fixed
5 Over 8% of outgoing voice traffic in Western Europe will be OTT VoIP by 2015
6 The OTT VoIP business model is limited 6.1 Usage charges offer limited revenue opportunities 6.2 The promise of advertising revenue has attracted some players 6.3 The network effect' drives equipment sales and software licensing 6.4 Voice is not just another application', but it is increasingly part of a broader consumer proposition
7 MNOs have various options available to them 7.1 Blocking and/or penalising the usage of VoIP services is counter-productive 7.2 MNOs have control of the main pricing levers, allowing them to mitigate the threat from OTT VoIP players 7.3 Partnerships offer some MNOs an opportunity to target key market segments with on-net calling deals 7.4 Operators should develop their own VoIP services, either in-house or in partnership with OTT providers
For more information visit http://www.researchandmarkets.com/research/ecc348/mobile_voip_opera