WOBURN, Mass.--(BUSINESS WIRE)--RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that Automotive News® has selected RAMP’s award-winning Content Optimization solution to drive enhanced content discovery and user engagement across its industry leading www.autonews.com website.
Automotive News is the go-to place for all the news that is happening among automotive retailers, suppliers and manufacturers and a business media publication of Crain Communications Inc, one of the largest privately-owned business publishers in the U.S.
Under the deal, Automotive News will be deploying in autonews.com several key solutions from within RAMP’s Content Optimization platform including:
- MediaCloudTM: With RAMP’s MediaCloud technology, Automotive News’ content is continuously ingested, indexed, and tagged. Audio and Video files are automatically transcribed and tagged with timecoded metadata.
- Universal Site Search: Using the MediaCloud output, RAMP has deployed a “Universal” site search experience for Automotive News online end users. Using keyword search, users are able to sort and filter results by date, tag, and format to find the precise information they are looking for. Advanced features such as search suggestions, spell correction, synonym management, and keyword merchandising give Automotive News maximum control over the search experience on their site.
- Topic Pages: The MediaCloud output is also used to create and continuously maintain hundreds of search engine and user-friendly topic pages. Automotive News topic pages organize the breadth of valuable content by intuitive topics such as auto makes and models, concepts, people, and news topics to enable end users to easily stay abreast of information most important to them, and to maximize Automotive News content discovery across search and social sites.
- Video SEO & MetaPlayer: The MediaCloud output creates timecoded transcripts and tags for all of Automotive News video assets, and publishes this content onto search engine friendly video pages. RAMP video pages include RAMP’s award-winning MetaPlayer, which allows users to navigate videos with “lean-forward” features such as search within the video, tag-based navigation and more. RAMP’s Video SEO solution comes complete with automatic video sitemaps to maximize exposure in major search engines.
“Automotive News is exactly the kind of customer we have developed our platform for,” said Tom Wilde, RAMP CEO. “Publishers are increasingly focused on creating relevant content across all formats, and needing to maximize discovery, engagement and monetization of content. Automotive News’ premium content combined with RAMP’s platform creates a competitive business advantage while delighting their online end-users.”
RAMP’s patented MediaCloudTM technology was developed from 20 years and $100MM in government R&D in the field of speech recognition, natural language processing, and semantic search. MediaCloud is software-as-a-service that ingests and indexes audio, video, text and image content for its customers, and provides solutions that deliver improved content discovery, user engagement, and monetization of premium content.
About RAMP
RAMP is an advanced Content Optimization SaaS platform providing publishers workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.
Leading publishers using RAMP include –Thomson Reuters, FOXNews, NBC, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.