Research and Markets: The Business of Lottery & Gaming in China Analyses the Marketing and Operating Strategies of the Official Lottery Operators

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/67b56c/the_business_of_lo) has announced the addition of the "The Business of Lottery & Gaming in China" report to their offering.

Did you know?

  • Spending on gaming accounts for over 6% of the nation's total income
  • There are 200 millions internet users in China with current levels of internet gaming as high as 10 million
  • The value of gaming in China was estimated at approximately $175 billion (RMB 1082 billion) at the end of 2006

Anecdotal reports from China present a picture of a hugely expanding lottery and gaming market. The growth rates quoted are absolutely extraordinary and the opportunities both lucrative and attractive to foreign based operators.

The difficulty is 3-fold: first, to verify the accuracy of the reports, second, to identify where among China's vast population that growth is taking place and third to formulate market entry strategies to take advantage of the opportunities this growth brings.

Until now outsiders have had to rely on patchy evidence and trial and error but despite this several have made significant inroads. Now for the first time, we can make available to operators in a single publication all the information you need.

The Business of Lottery and Gaming in China is the only source which combines official figures from the Chinese government with data from underground operators and police sources. This is the only reliable source of information on a range of measures including:

growth rates, percentage and numerical increases, numbers of players and amounts spent geographical information - discover which regions, cities and towns are expanding fastest and which are dominated by strong local operators player demographics including age, class, purchasing power and the favourite games of each most popular games and game formats plus comparative figures for online versus offline gaming

In The Business of Lottery and Gaming in China we analyse the marketing and operating strategies of the official lottery operators, compare their organisational structures and chart the prizes and payouts that each make together with funds they remit back to the centre. We also identify the constraints that the official lottery operates under and quantify the pent up demand that is being met by unofficial operators. In the underground gaming space we examine the operators, their financing operations and distribution network. We examine changing government policy and the areas of law that affect gaming plus report how strenuously police uphold the law and the actions they can take against illegal operators. We look in particular at online gaming and the activities of operators based in nearby Hong Kong and Macao. We show which groups, games, odds and prizes are most successful at attracting players and explain how onshore and offshore networks keep the system going and growing.

Finally, we examine what the future holds for lottery and gaming in China, showing how economic growth will encourage, albeit unevenly, dramatic growth in lottery and gaming. Don't miss the chance to explore and enter the world's fastest growing gaming market. Order The Business of Lottery and Gaming in China today and grab the tiger's tail.

Previous Sport Business report buyers include: ABN AMBRO, Adidas, AEG Sponsorship, Australian Football League, Asian Football confederation, Bahrain International Circuit, Barclaycard, BBC, Betfair, Bloomberg News, Boston Consulting Group, BSKYB, Carlsberg, Coca Cola, Deloittte & Touche LLP, Failte Ireland, Fast Track, FC Barcelona, FIFA, Glasgow City Marketing Bureau, Hong Kong Tourist Board, IMG Media Limited, IOC, Karen Earl Sponsorship, Malta Tourism Authority, Melbourne Stadium Limited, Mindshare, Nike, Nokia UK Ltd, North West development Agencies, Octagon, Premier League Ltd, Singapore Tourism Board, UEFA, Volvo Ocean Race, World Golf Events.

Key Topics Covered:

  • The History and Development of the Chinese Lottery Industry
  • Lottery Administration and Management
  • The Lottery Market and Sales and Distribution Mechanisms
  • The Chinese Lottery in the Modern Age
  • Lottery-Related Studies
  • Future Development of the Lottery Industry
  • The Chinese Underground Gaming Market
  • Underground Gaming Regional Distribution and Game Formats
  • The Internet Gaming Market
  • The Development of Chinese Internet Gambling
  • Appendices
  • List of Figures

Author:

LI Gang - Previously an editor of sports lottery media for Football Lottery 310 and the Sports Lottery Centre official website, Li Gang was also a special expert for the lottery column on the Beijing Evening News, China Sports, and Football Lottery Gold. Since 2006, he has been appointed guest expert on the programme Challenge the 5- Million for Beijing Sports Broadcasting.

LIU Ding - Having been the Chief Editor of Kicker Chinese Version, Liu Ding currently works in the Asian gaming and international sports media sectors.

LU Yang - Lu Yang joined National Lottery Online in 2000, later becoming Chief Editor of 343 Football Online. He is currently Chief Editor of Sina Sports.

FANG Yanping is one of the primary editors of Lottery Weekly in China Society News, the official publication of the Ministry of Civil Affairs, which issues and is the administrative organisation for the Welfare Lottery. In 2003 he was appointed Chief Editor of the official website for the China Sports Lottery Centre.

GAO Bin - As Chief Editor for this report and General Manager of Era China Sports International Ltd, Gao Bin is an experienced expert in the Chinese gaming industry. He was one of the founders and business development director of 343 Football, the first professional football gaming information content-provider website in China. He has previously been Lottery Value-added Service Business Director for China Interactive Sports, a subsidiary company of the General Administration of Sports.

MA Ying graduated from Liverpool University with an MBA (Football Studies) in 2002. An active professional in the football and gaming market in China, he has previously been Business Development Manager for sports and lottery related projects at China Interactive Sports, a subsidiary company of the General Administration of Sports. Ma Ying is currently Vice General Manager of Era China Sports International Ltd.

The authors wish to thank the Foreign Language Institute of China University of Political Science & Law for their assistance in the draft translation for this report.

For more information visit http://www.researchandmarkets.com/research/67b56c/the_business_of_lo

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716