LOS ANGELES & NEW YORK & AUSTIN, Texas--(BUSINESS WIRE)--VIBE and Cashmere Agency have announced The VIBE House, the most comprehensive urban lineup for the official SXSW Showcase, from 3/16 through 3/19 at Venue 222 (222 East 6th Street, Austin, TX). The showcase features the hottest urban talent, including DJ Quik, Tha Dogg Pound, Slaughterhouse, Kendrick Lamar, Big Sean, Curren$y, Big K.R.I.T., EPMD, Killer Mike, Blu and surprise performances. A complete list of The VIBE House artists is available at www.vibe.com/sxsw.
“The VIBE House Party,” a special all-day Saturday (March 19) event, features the exciting lineup of AllHipHop.com’s “Breeding Ground” and Cashmere Agency’s “Respect The West” showcase, presented by Stampede Management and will feature an Xbox Kinect full interactive gaming lounge with plasma TVs plus exclusive gifting by PRO-Keds, Skullcandy and Looxcie.
As the most interactive showcase at SXSW 2011, The VIBE House offers a coordinated social media strategy encompassing all the artists’ social networks and free high-speed Wi-Fi to interact with various social media hubs including Twitter via @CashmereAgency and @VibeMagazine. The VIBE House attendees can also check-in on Foursquare and Hashable, as well as use #VIBEHouseSXSW hashtag on Twitter for a chance to receive exclusive prizes.
“VIBE is honored to work with SXSW to expand their reach to the urban music consumer,” said Chris Smith, President of VIBE Holdings. “The VIBE House offers hip hop fans a first look at artists as well as opportunities to communicate with others via social media.”
Live streaming performances and daily recap videos will be available on www.vibe.com/sxsw.
About VIBE Holdings
VIBE Holdings is the parent company of VIBE Magazine, VIBE.com, Vibe Lifestyle Network, Uptown Magazine, UptownMagazine.com, UptownSocial and the iconic Soul Train entertainment franchise. VIBE Holdings is a vertical content and advertising network which represents over 25 websites, several publications, direct mail, TV shows and media platforms reaching over 19 million consumers per month. As the premier destination for urban entertainment and media, Vibe Holdings creates solutions for advertisers looking to engage consumers via music, entertainment, culture and lifestyle 18-54.
About Cashmere Agency
Cashmere Agency is the premier lifestyle marketing and public relations collective. The executive staff is comprised of leading minds from the world of entertainment, advertising and new media. Founded in 1999 by Seung Chung and Ted Chung, Cashmere Agency has expanded from its headquarters in Los Angeles to offices in New York City and Mumbai, India. Cashmere Agency’s client list includes Adidas, Landy Cognac, NBA, Warner Bros. Films, E! Network, Numark, Akai Pro Audio, Sony Pictures TV, HBO, Capitol/EMI Records, Electronic Arts and more. More information about Cashmere Agency can be found at www.cashmereagency.com.