PRINCETON, N.J. & KANSAS CITY, Mo.--(BUSINESS WIRE)--Leading global research supplier ORC International, an Infogroup company, today unveiled its new Social Analytics Solutions research services. Social Analytics Solutions is designed to enable companies to listen to, understand and act on the billions of conversations occurring online for improved and more successful business strategies. To deliver these solutions to its existing and new clients, ORC International formed a strategic alliance with Infegy, provider of the industry’s most intelligent social media monitoring and analytics platform, Social Radar®.
“The integration of ORC International’s research expertise with the industry’s most comprehensive social media monitoring and web analytics platform allows our clients to aggregate data on billions of conversations online and transform the information into critical insight with hands-on analytical support from seasoned researchers,” said Jeffrey Resnick, Global Managing Director, Innovations and Strategy of ORC International. “Our alliance with Infegy allows us to build on our tradition of helping clients transform intelligence into strategic business decisions, even as the web and the world become more social and collaborative.”
Social Analytics Solutions intelligently integrates state-of-the-art social listening technology with hands-on market research analysis to provide clients a 360 degree view of what is being said online about customers, products, brands and markets. The unique combination enables clients to gain a deeper understanding of the output through detailed analysis and reporting by ORC International analysts, and lets them smartly apply the information to benefit their overall business strategy. Specifically, the solution helps clients to more effectively:
- Identify new markets and targets
- Gather deep competitive intelligence
- Understand consumer and user reaction to new and established products
- Develop a stronger and more effective brand strategy
- Establish the ROI of digital campaigns
“Companies are struggling with how to understand and drive value from the massive volume of content and conversations happening online – not just today, but stretching as far into the past as possible,” said Justin Graves, CEO and Founder of Infegy. “We are pleased to build a strategic alliance with ORC International, a company that obviously understands this growing market demand and is committed to delivering research and technology solutions that help their clients tap into the online conversation to deliver better products, tighten and streamline marketing strategies and identify new markets and revenue channels.”
For more information about ORC International’s Social Analytics services and Infegy’s Social Radar, please contact: SocialAnalytics@ORCInternational.com.
About ORC International
ORC International is a leading
global research firm with offices across the U.S., Europe and Asia
Pacific region offering the unique ability to integrate primary and
secondary research, competitive intelligence and expert insight to
address the strategic challenges of its clients worldwide. The company
has been a partner of CNN on the CNN/ORC International poll since 2006.
To learn more about ORC International, visit http://www.orcinternational.com.
About Infegy
Founded in 2007, Infegy is the provider of
Social Radar, the industry’s most intelligent social media monitoring
and analytics platform. Delivered through the cloud, Social Radar
enables organizations to instantly listen and discern meaning from all
of the conversations that occur every moment on the web and through
social channels. Social Radar's patent-pending analytics and algorithms
extract valuable, sentiment-based and actionable information within a
historical context that is used to develop successful marketing
strategies and bring to market competitive and improved products and
services that better meet the needs of consumers and business users.
Tapped by enterprises, advertising agencies, and market research firms,
Social Radar is used by and for some of the world’s most innovative
brands including Viacom, 3M, Sprint, Pizza Hut, Sony, H&R Block, and
DirecTV to determine the tone of the marketplace and tune into what
consumers want. Infegy can be found on the web at www.infegy.com.
About Infogroup
Infogroup is the leading provider of data
and interactive resources that enable targeted sales, effective
marketing and insightful research solutions. Our information powers
innovative tools and insight for businesses to efficiently reach current
and future customers through multiple channels, including the world’s
most powerful Internet search engines and GPS navigation systems.
Infogroup’s headquarters are located at 5711 South 86th
Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or
visit www.infogroup.com.