DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7acee3/what_consumers_wan) has announced the addition of the "What Consumers Want: Current Accounts and Savings in India 2010" report to their offering.
Introduction
This slide deck provides direct answers to the important questions regarding consumers behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of the FS Consumer Insight survey for the current account and savings market in India.
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- Current account holding in India peaks between the ages of 25-34. It then declines down to a low of 21.1% amongst consumers over the age of 65.
- Over a fifth of consumers aged between 18-24 have their main current account with a regional bank.
- An easy application process was the most important factor for Indian consumers seeking a savings account.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
Key Topics Covered:
- DATAMONITOR VIEW
- SUMMARY
- WHAT CONSUMERS WANT
- Presentation content
- Product Penetration
- Competitor Type
- Channel of choice
- Online activities
- Motivation for choosing that particular product
- Important attributes
- Value of saving
- APPENDIX
- Methodology
For more information visit http://www.researchandmarkets.com/research/7acee3/what_consumers_wan
Source: Datamonitor