KIRKLAND, Wash.--(BUSINESS WIRE)--Hipcricket, the one-stop mobile marketing and advertising company, today announced that it is powering mobile services for ISIS, Inc. a national nonprofit organization based in Oakland, CA, using technology for sexual health promotion and disease prevention. The organization utilizes Hipcricket’s HIP 7.0 platform to grow and manage its opt-in membership database, send information and reminders, and to provide locations of free and low-cost clinics.
The vast majority of U.S. youth aged 14 to 24 have a mobile phone, regardless of race, ethnicity or socioeconomic status. With Hipcricket, ISIS is using mobile to help at-risk youth and young adults gain knowledge and access resources anytime, anywhere. Through the HIP 7.0 cloud-based platform, users can text to quickly find free and low cost local clinics, in addition to signing up to receive sexual health facts and daily contraception reminders.
“Technology is central to our mission at ISIS, and mobile is a natural choice to communicate with teens and young adults as usage is so widespread,” said Deb Levine, M.A., executive director and founder of ISIS. “Hipcricket has been a great partner, making managing our mobile services easy and helping us to build a reliable, trustworthy database through which to send important health-related information to our audience.”
“It’s important for an organization like ISIS to communicate with teens and young adults the same way they interact with each other,” said Doug Stovall, Hipcricket Senior Vice President of Sales and Client Services. “Mobile is a great medium for ISIS because it’s personal, confidential and permission-based. We’re proud to partner with a great organization with a great mission to help at-risk teens and young adults.”
Used to power more than 80,000 mobile marketing campaigns, the HIP platform is a one-stop shop for all brands’, agencies’ and other organizations’ mobile marketing needs; from messaging (SMS/MMS) to 2D/QR bar codes, and mobile coupons to mobile web applications and Hipcricket’s leading Mobile Advertising Network. Clients using the SaaS platform include MillerCoors, Macy’s, and Nestle, among others.
About ISIS, Inc.
ISIS is a non-profit organization founded in 2001 and based in Oakland, CA. Using next-generation technologies and new media, ISIS supports and empowers young people to make informed decisions about their sexual activity, thereby enabling them to become sexually healthy, mature adults. For more information, visit the ISIS website at www.isis-inc.org, or follow us on facebook at www.facebook.com/isisinc.
About Hipcricket Inc.
Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile Web sites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable successes through an industry-leading 80,000 campaigns for clients such as Macy’s, MillerCoors, Nestle, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Dallas, Chicago, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.