COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, officially announced the release of its new retail database marketing suite that leverages the company’s extensive expertise in customer analytics and CRM technology. Merkle’s Retail Marketing Suite (RMS) includes both off-the-shelf and fully customizable customer relationship marketing solutions tailored to the needs of multi-channel retail marketers.
“In light of the ever-changing media environment and the multitude of ways a customer can interact with a brand in person or digitally, Merkle created a solution set that enables retailers to understand and manage consumer relationships at every touch point,” said David Geisinger, vice president of Merkle’s Database Marketing Group. “RMS truly is a one-of-a-kind solution, designed for retail marketers by retail marketers.”
RMS is the only retail marketing solution that supports a full range of marketing-consulting and analytical services, including customer data integration, campaign management, reporting, loyalty management, clientelling, e-mail, social and mobile marketing applications. At the core of Merkle’s new retail solution is a client portal that provides consolidated, easily accessible information on the retail customer lifecycle through a broad range of marketing toolsets. This offers Merkle clients greater insight into the customer experience, as well as the ability to create and execute marketing campaigns at every touchpoint; at the register, through traditional direct/catalog, online or on a mobile device. Additionally, RMS’s highly graphical campaign metrics start with 17 retail-specific reports and dashboards that provide Merkle clients unparalleled insight into the efficacy of their marketing campaigns, customer value and merchandising.
Merkle is also investing new resources in its specialty retail practice. In order to better serve its clients and bring a renewed senior-level focus to the division, Merkle has filled key leadership roles within the division, including the naming of Bo Chipman as vice president, specialty retail, Ron Park as chief strategy officer, and David Geisinger as technology leader. The team will oversee existing client relationships as well as several solutions to meet clients’ evolving needs, including Retail Marketing Suite (RMS). Merkle’s talent and solution investments signal its commitment to the retail vertical as well as to its expanding presence in the digital media space.
“The investments Merkle has made will allow us to bring our retail solutions to the marketplace in an even more cohesive and purposeful way,” said Bo Chipman, vice president, specialty retail. “By devoting additional resources to our team, we can continue to drive marketing ROI and create results that matter for retailers.”
About Merkle Inc.
Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,400 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, Md., and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.