AUSTIN, Texas--(BUSINESS WIRE)--MapMyFITNESS, Inc., the premier provider of web and mobile health and fitness-related software applications, recently launched its new Nutrition Center—a comprehensive resource aimed at helping MapMyFITNESS members get better educated about their food choices and more committed to their nutrition and weight loss goals.
“Our Nutrition Center is another innovative and powerful MapMyFITNESS tool aimed at helping our members live healthier and more active lives,” said Robin J. Thurston, chief executive officer of MapMyFITNESS. “Historically, we’ve provided users with the practical tools and content they needed to achieve better fitness; the Nutrition Center ups the ante and delivers a great complement to our existing web and mobile technologies as it provides members with the information and tools they need to make smarter food choices and eat healthier.”
Providing members with an array of valuable health and fitness tools, the Nutrition Center features:
- Personalized Nutrition Dashboard that gives members a snapshot of their daily caloric budget, consumption and the amount of calories they’ve burned in their workouts
- Daily Water Consumption Calculator
- Food Log where members can record their meals and snacks and view a graphical representation of their daily food intake
- Searchable database of thousands of foods based on USDA data
- “My Favorites” component that gives members the ability to save frequently consumed foods for easy addition to their Food Logs.
“One of the most unique advantages our Nutrition Center has is the accuracy of your total calories,” said Thurston. “Because the amount of calories burned is based on your exact workout and BMI, not a generic estimate of how many calories someone burns in a certain time for a particular activity, you can be assured that you’re receiving an accurate, personalized calorie total.”
In addition, new functionality rolled out in the coming months will allow members to create new foods to be added to the Nutrition Center’s food database and the option to dial in a more personalized calorie budget. Since the release, MapMyFITNESS members have logged over 100,000 different foods in the Food Log; the entries logged to date suggest members already strive toward healthy eating habits as bananas and apples have been the most entered foods.
The Nutrition Center is currently live on the MapMyFITNESS suite of websites, which includes MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com and MapMyTRI.com.
About MapMyFITNESS:
Headquartered in Austin, Texas, MapMyFITNESS, Inc. was founded in 2007 and operates a suite of fitness-oriented websites and associated mobile applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. MapMyFITNESS provides more than three million runners, cyclists, walkers, and other fitness enthusiasts with access to an innovative geo-mapping application that permits them to track and store their daily running, cycling, walking or hiking routes in an online database, a searchable database of routes across the globe, essential community-based fitness content, online Nutrition Center, training tools and fitness calculators, comprehensive global event listings, and a dynamic social network of healthy and active individuals. MapMyFITNESS’s mobile apps use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to record and chart their daily fitness activities and routes. For more information about MapMyFITNESS and its offerings, visit http://www.mapmyfitnessinc.com/.