SCOTTSDALE, Ariz.--(BUSINESS WIRE)--SEO professionals are finding the playing field leveled today. They are naming newly launched SpyFu RECON Files reports as the solution to clearly showing ROI for search engine optimization.
SpyFu is leading the charge in making SEO a marketing option that is as accessible and clear as its pay per click counterpart. Considering SEO’s success in capturing visitors’ trust and ultimately, clicks, its difficulty to gauge return makes it lag far behind PPC in the dollars spent.
These new white label-ready reports assign measurable value to organic rankings and help clients understand the benefits of SEO in terms they can relate to.
SpyFu Founder and President Mike Roberts explains the challenge that drove the creation of RECON Files.
“What if we could make it as easy for clients to understand the value proposition for SEO as it is to understand the value proposition for PPC?”
Having spurred PPC competitive insights, SpyFu aimed to contribute to SEO’s industry growth as well. RECON Files provides detailed month-end recaps that double as a sales tool for the agency or SEO manager.
The final results are packaged in a polished design complete with a client and agency logo to remind readers whose work has earned these results.
The product SpyFu releases today grew from beta trial improvements this past winter. One early tester predicted strides in translating good work into a windfall:
“It’s going to be able to make us more, showing people just how necessary our services are.”
This new monthly rankings report summarizes website performance in areas such as “new pages that ranked,” “traffic share,” and “keywords with the biggest gains in position.” SpyFu scrutinizes the competitive landscape in a way only it can, uncovering the best improvement opportunities ahead for a website. Roberts continues:
“SEOs have, for years, relied on their own devices to research their standings, to compile their data, to hunt for opportunity, and to load it into spreadsheets that still didn’t quite do justice to all the value they had been delivering this entire time. SpyFu is one of the only companies positioned to do this, considering the data that’s necessary.”
A departure from the fast answers that most find on SpyFu’s main site, RECON Files takes minutes to hours to complete. These few hours at most are nothing compared to the weeks it would take someone to create on his own.
That kind of shift in labor—from lengthy man hours to an automated report—isn’t just convenience. Driving down business costs is a factor in delivering bottom-line results:
“How much more value could you deliver if you didn’t have to do 60 hours or 120 hours at the beginning?” Mike Roberts explained as a matter of reining in set-up time.
SpyFu SEO RECON Files are available today at http://www.spyfu.com/recon. Customers can create reports without downloading additional software.
Founded in 2006 in the emerging new media sector in Scottsdale, Arizona, SpyFu reveals keyword and advertising habits to help search engine marketers understand their competition – and take action.
For more information visit www.SpyFu.com and www.SpyFu.com/Recon.