NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller, today announced that celebrity author and chef Rachael Ray will read the Dr. Seuss classic Green Eggs and Ham for the Barnes & Noble.com March Online Storytime (www.bn.com/storytime). Barnes & Noble chose the Dr. Seuss favorite as the March selection to celebrate the March 2nd birthday of the beloved children’s author. Ms. Ray, a fan of Green Eggs and Ham, is excited to participate. Beginning today, visitors can listen to the exclusive narration by Ms. Ray of the children’s classic.
“Dr. Seuss Enterprises is thrilled to participate in Barnes & Noble’s Online Storytime in March. And, it’s timed perfectly with Dr. Seuss’s birthday,” said Susan Brandt, President, Licensing and Marketing, Dr. Seuss Enterprises, L.P. “We love seeing this classic Dr. Seuss story told to children by Rachael Ray in a new and energizing way. This interactive initiative makes reading fun for kids and their parents, which Dr. Seuss would be so pleased to see, and we wholly support.”
Barnes & Noble.com will feature a Green Eggs and Ham page with a selection of Dr. Seuss books and toys (www.bn.com/storytime). Barnes & Noble.com customers will receive a 40% discount on select Dr. Seuss items and several Rachael Ray cookbooks, for a limited time. To celebrate the Online Storytime, Barnes & Noble stores will feature Green Eggs and Ham and other Dr. Seuss books on in-store displays for the month of March.
A monthly feature, Barnes & Noble.com’s Online Storytime is perfect for children ages two through six and showcases favorite children’s books read by well-known authors and celebrities. To enhance the Storytime experience, illustrations and artwork are brought to life through pan-and-scan technology. Previous selections have included Fancy Nancy: Bonjour Butterfly read by author Jane O’Connor; Judith Viorst’s Alexander and the Terrible, Horrible, No Good, Very Bad Day; Ian Falconer’s Olivia read by Saturday Night Live alum Ana Gasteyer; Where the Wild Things Are read by author Maurice Sendak; The Mitten read by author Jan Brett; and The Polar Express read by author Chris Van Allsburg.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
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