NEW YORK--(BUSINESS WIRE)--Vibrant, the leader in premium contextual advertising solutions, has announced enormous growth in the global audience it delivers for the top 100 brand advertisers – now reaching 251 million users worldwide (comScore), a 48% increase in the past year.
This global rise is thanks to a year-over-year surge in Vibrant’s user base in core markets such as France (up 15%), Germany (up 35%), Italy (up 88%), the US (up 54%) and the UK (up 53%). The soaring US numbers helped propel Vibrant to the top of comScore’s latest US Top 50 Ad Focus ranking, where it is now #12 (two spots behind Facebook). Vibrant reaches 151 million unique users in the US, 71.5% of the internet audience.
"Vibrant's incredible growth to 251 million global uniques is driven by the value we bring to advertisers, publishers and users," says Doug Stevenson, Co-founder and CEO of Vibrant. "We're engaging a rapidly expanding online audience with content that is extremely relevant to each user experience. This milestone not only represents the remarkable growth that Vibrant has achieved in the past year but shows a promising road ahead as we continue to innovate with new contextual advertising products and services.”
The increase in audience is accompanied by overall business momentum, with Vibrant growing revenue over 20% in 2010. By capitalizing on the resurgence of sectors such as finance, business, pharmaceutical and auto, Vibrant has positioned itself as a leader and innovator in the increasingly important area of contextual advertising.
Vibrant’s record growth comes alongside the company’s recent release of VIA Dynamic, the first in a full suite of groundbreaking contextual products designed to provide new revenue opportunities to publishers and innovative marketing solutions to advertisers.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching over 250 million unique users per month (comScore, January 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and Co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.