The Nielsen Company to Present Comprehensive Insights and Analysis on Academy Awards Viewership, Advertising and Online Buzz

~ Nielsen Experts Available for Interviews ~

--(BUSINESS WIRE)--The Nielsen Company:

WHAT:	The Nielsen Company will have the most comprehensive media insights on Sunday night’s highly anticipated 83^rd Annual Academy Awards, from viewership and audience engagement to advertising effectiveness and online buzz.
	INSIGHTS WILL INCLUDE:
	Total # of viewers for Oscar telecast (avail Monday, 2/28) Most buzzed (social media) about topics online (Monday, 2/28) Most watched commercials (Tuesday, 3/1) Most recalled and most liked commercials (Tuesday, 3/1) Simultaneous usage (TV/Internet) levels (Thursday, 3/3)
WHO:	Interview opportunities will available with Nielsen experts:
	Randall Beard, EVP, Global Advertiser Solutions Pat McDonough, SVP, Insights and Analysis
WHY:	Millions of viewers are expected to tune in to the Oscars, but which movies take home the big awards won’t be the only thing garnering their attention throughout the show.
	The Oscars have also seemingly become an advertising event in their own right. Nielsen data has shown that plenty of eyes will be on the commercials as well as the awards, with an increasing number of viewers simultaneously going online to dish about all their favorite moments – from the red carpet to who should win Best Picture to all the ads in between.

To schedule an interview with Randall Beard or Pat McDonough to discuss Academy Awards show insights, please contact:

Marisa Grimes The Nielsen Company 646.654.5759 / [e-mail]