KANSAS CITY, Mo.--(BUSINESS WIRE)--The Kansas City Barbeque Society is kicking off barbeque season on a sweet note, announcing Big Red Soda as its Official Soft Drink.
In addition to being the Official Soft Drink of the KCBS, Big Red Soda will also work with barbeque events across America in an effort to introduce attendees to the nation’s favorite red soda.
“We are very excited to be working with Big Red Soda,” said Carolyn Wells, executive director and co-founder of KCBS. “Many of our members and cooks are fans of the soft drink because it compliments barbeque perfectly.”
Through the new partnership, Big Red Soda will be offering select KCBS sanctioned events exclusive pouring rights. Big Red Soda will also roll out new programs for event directors to use to entertain crowds and engage competitive teams.
“Big Red consumers love to gather with family and friends at festive backyard BBQ cookouts,” said Jack Pok, senior vice president of marketing of Big Red, Inc. “Our partnership with KCBS will provide the perfect vehicle to bring together the millions of BBQ enthusiasts who love to accompany their BBQ with an ice cold, deliciously different Big Red.”
It’s estimated that more than 5,000 teams compete on the KCBS barbeque circuit. With more than 14,500 members, KCBS has been sanctioning events and training certified barbeque judges nationwide for 25 years. Using an objective, blind judging process, the society sanctions more than 350 barbeque competitions throughout the nation each year. For more information about KCBS, visit www.kcbs.us.
About Big Red, Inc.
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red®, Big Blue®, Big Red Vanilla Float®, Big Peach®, Big Pineapple®, Big Punch®, Big Honey Lemonade®, NuGrape®, and Nesbitt’s ® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Bottling Group consumers across the country enjoy Big Red, Inc.’s beverages.