DALLAS--(BUSINESS WIRE)--SuperMedia, Inc. (NASDAQ:SPMD) CEO Peter J. McDonald today announced the appointment of Matthew J. Stover as Executive Vice President - Chief Marketing Officer, effective March 7th.
Stover will drive the company’s growth strategy and marketing functions across print, online, mobile and social media, as well as overseeing business development and partnership relationships.
“Mat was a pioneer in creating the first national online yellow pages, and in integrating online search, advertising and shopping in the 1990’s,” said McDonald. “Since then, he has been an officer and director of companies providing online commerce, mobile services, search and advertising solutions, and print and online directories.
“His knowledge of our operations as the former CEO of one of SuperMedia’s predecessor companies, his six years as a director and then chairman of the Yellow Pages Association, his experience overseeing corporate communications advertising and branding for major corporations, and his involvement in negotiating and managing numerous business transactions and partnerships will be great assets for our company.”
“I look forward to partnering with Peter, with the Board, with all the members of the SuperMedia team and, most importantly, with current and future SuperMedia customers, to be at the forefront of helping businesses harness local media solutions to add and retain their customers,” said Stover. “Local commerce is the heart of the U.S. economy, and I share the focus and passion of the SuperMedia team to help small- to medium-sized businesses grow.”
Currently, Stover is Chief Executive Officer of Local Matters, Inc., which provides online search and advertising products and solutions for leading directory publishers and real estate portals in 16 countries. He joined the Local Matters Board of Directors in December 2005, and became CEO in January 2009. From 2005 to 2008, he was Chairman and Chief Executive Officer of ypOne Publishing, LP, a closely held company providing print and online yellow pages directories in the United States and Canada.
Stover served from 1994 through 1999 as group president of Bell Atlantic Directory Group and president and CEO of its predecessor companies, Bell Atlantic Information Services Group and NYNEX Information Resources Company, where he oversaw the $2.4 billion domestic print white and yellow pages publishing business, created the United States’ first national yellow pages on the Internet, BigYellowsm, as well as the successful web@once suite of website creation, copywriting and hosting products; established BellAtlantic.net as a major Internet Service Provider; and created Global Directory Services, Inc., which provided print and online shopping directory services in China, Greece, Poland and the Czech and Slovak Republics. He is a past director and chairman of the board of the Yellow Pages Association.
Earlier in his career, Stover was chairman, president and CEO of AGS Computers, Inc., a provider of software solutions and consulting services; and was vice president – Public Affairs & Corporate Communications for NYNEX Corporation and senior vice president – Communications for American Express Company. He also was a director of Infoseek Corporation (SEEK), Ace Communications (ACEC) and i3 Mobile, Inc. (IIIM).
Stover is a graduate of Yale University and the Executive Program of the Colgate Darden Graduate School of Business Administration at the University of Virginia. He is a director of Local Matters, Inc., Telmetrics, Inc. and Mobile Search Security, LLC, as well as on the advisory boards of several private businesses. He is vice chairman of the Board of Trustees of Chester College of New England, a trustee of the Committee for Economic Development and an elected member of the School Board in Chester, New Hampshire.
About SuperMedia Inc.
SuperMedia (NASDAQ:SPMD) is the advertising company for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.
SuperMedia’s advertising products and services include: the SuperGuarantee® and SuperTradeExchange® programs, Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages, Superpages.com®, EveryCarListed.comSM, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com.