NEW YORK--(BUSINESS WIRE)--Next week at the OMMA Global San Francisco conference, which takes place February 28-March 1, 2011, Click Forensics will lead a conference session titled: “Ad Analytics, Don't Trust, Validate!” The presentation will explore how, with the rise of social media, video and mobile devices, the sheer number of display advertising options makes it difficult for brands to measure success. In addition, this session will review the three pillars of cross-channel display ad analytics – audience verification, dynamic attribution, and campaign optimization – and how they combine to help brands effectively measure and optimize the success of their online display campaigns.
OMMA Global San Francisco is the annual gathering of MediaPost insiders. Attendees share the latest news, information and ideas about the hottest topics in online media, including mobile, social, video, search and metrics.
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Session Title: |
“Ad Analytics, Don't Trust, Validate!” | |
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Presenter: |
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| VP, Sales & Marketing | ||
| Click Forensics, Inc. | ||
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When: |
Tuesday, March 1, 2011 at 11:00 a.m. PT |
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Where: |
San Francisco Marriott Marquis | |
| Nob Hill A&B Room | ||
| 55 Fourth Street | ||
| San Francisco, CA 94103 |
For more information on Click Forensics, visit www.clickforensics.com.
About Click Forensics, Inc.
Click Forensics® is the industry leader in online ad verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online search and display advertisers, agencies, publishers and ad networks. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
Click Forensics is a registered trademark of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.