HEALDSBURG, Calif.--(BUSINESS WIRE)--Firefly Creative Company, an advertising agency located in Healdsburg, California announced today that Sonoma County Tourism Bureau unveiled its 2011 campaign, ‘Do You Speak Sonoma?’ to media and trade last week. Designed by Firefly Creative Company and touted as an exciting, fun and innovative way to spread the joys of visiting Sonoma County, the campaign creatively employs words and phrases unique to the Sonoma County experience. Examples include Sonomads (people embracing the wanderlust of traveling to Sonoma County), Corkhopping (experiencing multiple wineries in one day) and the Full Monte Rio (a day spent canoeing, hiking, wine tasting and watching the sunset over the redwoods). Backed by an ever-expanding online glossary, which can be found at www.SonomaCounty.com/speaksonomaglossary, a series of magazine and newspaper ads are already in development. The campaign will also feature online ads, email blasts, video, radio and a wide range of other marketing and advertising materials that will target an international audience.
“The ideas that the Firefly team come up with are integral to our success,” said Tim Zahner, Sonoma County Tourism Bureau’s Director of PR and Marketing. “Speak Sonoma will promote Sonoma County as an overnight destination, and the mix of wit, humor, stunning graphics and scalability in the campaign is perfect.”
“We have enjoyed a great relationship with SCTB and we knew we had the insight, passion and inspiration to come up with an innovative and engaging campaign to achieve their goals,” said Christine Martin, Creative Director. “Working with SCTB is always exciting and productive. We complement each other and enjoy the collaborative process we share. It’s the kind of relationship we treasure with our clients from banks to wineries to cupcakes!”
Firefly Creative Company produces compelling marketing and advertising materials for companies in healthcare, financial, wine, food and travel sectors in the North Bay. Creative campaigns include print and web, as well as everything from brochures to billboards, websites to catalogs, and magazine, newspaper and online advertising. For more information on the Sonoma County Tourism Bureau campaign and Firefly Creative Company, visit www.fireflycompany.com.