EAST LOS ANGELES, Calif.--(BUSINESS WIRE)--Pan American Bank (Los Angeles) today announced that its President and CEO Jesse Torres has published a new book entitled “Human Resources Guide to Social Media Risks” (ISBN 1456533126) (http://www.bit.ly/hrsmguide). The “Human Resources Guide to Social Media Risks” is a risk management guide intended to assist organizations of all types in understanding the significant human resources-related risks posed by social media. With the lines between personal and professional social media use becoming increasingly blurred, social media risks in the workplace have reached a tipping point that now require all organizations to evaluate social media risks in the workplace. This is true regardless of an organization’s adoption of social media.
“It is no longer possible for organizations to bury their heads in the sand and ignore social media. Social media is everywhere. Organizations no longer have the luxury of escaping social media in the workplace. In fact, the risks posed by social media are greatest within organizations that fail to acknowledge its existence,” said Torres. “Social media use has become ubiquitous. Organizations need to realize this fact and take action.”
The “Human Resources Guide to Social Media Risks” (http://www.bit.ly/hrsmguide) provides a focused assessment of social media risks within the workplace. The intent is to provide organizations with a tool to assess the risks and implement appropriate actions. The “Human Resources Guide to Social Media Risks” addresses the entire employee lifecycle, from social media use in the recruiting process, to employee use of social media, to social media-related terminations.
“As a CEO I have encouraged my organization to become an active user of social media for the purpose of documenting our organization’s brand promise,” said Torres. “This book includes many of the lessons learned from our experiences as well as many other current and evolving risks.”
About Pan American Bank
Established in 1964, Pan American Bank is California’s oldest Latino-owned bank. Headquartered in East Los Angeles, Pan American Bank serves the needs of the Latino communities in Los Angeles and Santa Ana. Founded by former U.S. Treasurer Romana Acosta Banuelos, the Bank has stayed true to its mission of transforming and empowering Latino communities through banking relationships built on trust, service, respect, communication, and guidance. Pan American Bank's Facebook page can be found at http://bit.ly/pab-facebook. The Bank’s blog is found at http://PanAmericanBank.blogspot.com. Pan American Bank can be followed on Twitter as @PanAmericanBank.