LOS ANGELES--(BUSINESS WIRE)--Project Ethos returns to LA Fashion Week on Saturday, March 12th, 2011 at 8pm at the Avalon, 1735 Vine St. Los Angeles, CA 90028 with a creatively charged event featuring a signature lineup of top emerging fashion designers, musicians and artists.
The Carpe Diem (seize the day) theme resonates with each participant in the event who is choosing to take the next step in their career by participating in the red carpet event, showcasing their work to thousands of attendees. An energized crowd of consumers, media, buyers all there in hopes to discover the next big thing.
The night will begin with a thrilling live performance by the eclectic and soulful indie rock band Robotanists who will debut songs from their new record “Plans In Progress.” Shortly after, the runway show will commence featuring Melissa Velia (Chula Couture), Reneta Jhunjhnuwala (Reneta J), Kristi Moon (Age of Aquarius), Dominique Ansari (Dominique Ansari), Ermelinda Manos (Ermelinda Manos), Cardiwrap By Kymaro and Frederick’s of Hollywood Swimwear who are officially launching their new swim line at Project Ethos events across the country. To add to the fashion excitement Seth Aaron Henderson will debut his never before seen ready to wear collection atop the beaming white stage at Project Ethos. A selection of limited prints showcasing the colorful masterpieces from world-renowned street artist D*Face will be on display upstairs in Bardot, completing the trifecta of headliners in each area of the show, a first for Project Ethos. In addition, seven local artists will display a variety of mediums encompassing the talent of their generation. To top the night off after the fashion show, Australian DJ Duo Yolanda be Cool will pump the crowd with energy in a celebration of it all with their hit, “We no Speak Americano.”
Official sponsor vitaminwater zero™ continues their support at this affair by offering the “Flavor Fashionista Challenge” which offers the designers an opportunity to win prizes up to $3,000 in value if they design the winning garment inspired by a vitaminwater zero™ flavor. The garments will all be showcased on the runway at Project Ethos and the winner will be chosen by live text-to-vote. Presenting sponsor Carlton Hair returns to style the 70+ models that will heat up the runway. In addition Carlton will offer “The Carlton Hair Experience” the winner of which will receive VIP treatment at a local salon, attend the event with three friends, walk the red carpet and get a private table and bottle. To enter, the public can text CARLTONLA to 59925.
Project ETHOS produces red carpet events showcasing all emerging Millennial Generation forms of creativity in one house, on one night. By merging fashion, music, and art concurrently, Project Ethos brings into existence a unique avenue for artists. The overall goal is to furnish opportunity for featured participants, as well as arrange a truly invigorating experience for an attendee.