DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3f675c/germany_digital_m) has announced the addition of eMarketer's new report "Germany: Digital Market Trends" to their offering.
Germany has the largest online population of any country in the EU and is a major force in Europe for online advertising, ecommerce, social networking and other digital activities.
Germany boasted more than 53 million internet users in late 2010 the highest online population of any country in the EU.
Over 97% of residents ages 14 to 29 were using the web in mid-2010, according to the Arbeitsgemeinschaft Online Forschung (AGOF). Internet usage did decline sharply after age 50, however. Male users dominated digital behavior in most age groups; a male bias was especially pronounced among portable device users, smartphone owners and those who accessed the internet via mobile.
Germany lagged somewhat in social network use, compared to the US, the UK and several other EU nations. In 2010 its residents were also less likely to use multiple media simultaneously, such as TV and the web. But ecommerce is powering ahead, as digital channels including mobile play an ever-larger role in shopping and buying.
Thanks to a relatively rapid recovery from the recession and a robust, diversified economy, Germany can look forward to significant gains in GDP and consumer spending power in 2011. Online ad spending in Germany will approach 3.7 billion ($5.2 billion) in 2011, eMarketer estimates, and pass 4.6 billion ($6.4 billion) in 2014.
Germany has the largest online population of any country in the EU and is a major force in Europe for online advertising, ecommerce, social networking and other digital activities.
Key Topics Covered:
Trend 1. Online Ad Spend Surges Ahead
Trend 2. Germanys Online Population: Experienced, Engaged and Practical
Trend 3. Growth in Digital Entertainment Purchase and Consumption
Trend 4. After a Slow Start, Social Networking Gains Momentum
Trend 5. Online Commerce Outpaces Other Channels
Trend 6. Men Dominate the Mobile Space
Trend 7. Mobile Activities: Communication Leads, but Shopping Shows Promise
Sources/Contributors:
- Accenture
- Allensbacher Computer- und Technick-Analyse (ACTA)
- Arbeitsgemeinschaft Online Forschung (AGOF)
- Bavarian Regulatory Authority for Commercial Broadcasting (BLM)
- BITKOM
- comScore Inc.
- comScore Media Metrix
- eMarketer
- ENIGMA GfK
- European Commission
- European Interactive Advertising Association (EIAA)
- Eurostat
- Faktenkontor
- Fittkau & Maa
- forsa
- GfK Group
- Goldmedia
- Kelkoo
- Lightspeed Research
- London School of Economics and Political Science
- Medienpdagogischer Forschungsverbund Sdwest (MPFS)
- Meltwater Group
- news aktuell
- Office of Communications (Ofcom) - UK
- Trendstream
- UM
- World Advertising Research Center (WARC)
For more information visit http://www.researchandmarkets.com/research/3f675c/germany_digital_m