PALO ALTO, Calif.--(BUSINESS WIRE)--IntoNow, a consumer technology company focused on enhancing the way people engage around television content, today announced a partnership with MTV, a part of Viacom’s MTV Networks (NYSE:VIA) (NYSE:VIA.B), that will provide new ways for fans to interact with their favorite shows. Fans of Jersey Shore will have the chance to win a trip for two to the premiere and party for season four of Jersey Shore. And fans of My Life as Liz will now get an inside look at the favorite television shows of the star, Liz Lee.
Beginning on February 17, 2011, IntoNow users who tag six premiere airings this season of Jersey Shore will be entered for a chance to win a trip for two to the season four premiere which includes travel, hotel accommodations and admission to the season four premiere party.
“We’re really excited by all the enthusiasm we’ve received around IntoNow and are thrilled to be working with MTV to offer our users and fans something unique,” said Adam Cahan, founder and CEO of IntoNow. “This is just the beginning of what we want to be able to offer our users at IntoNow. MTV came up with a great idea, and we’re really into being able to offer viewers new ways to interact with their favorite shows.”
In addition, viewers of the MTV show My Life as Liz can now connect with Liz Lee, the star of the show. Beginning today, IntoNow users can easily follow and connect with the shows the Texas teen loves. Users can navigate to the Discover feature within IntoNow to quickly access “My List as Liz” to see what shows Liz is into now and follow the up-and-coming reality star’s favorite TV picks.
IntoNow, which launched in late January and is based on SoundPrint, automatically identifies live television content and any previously aired content from the past five years, making it easy and fun for users to engage with their friends around the shows they love. Fans of all MTV shows can now quickly share their favorite shows, discuss with their friends through the IntoNow app as well as other social networking platforms, get recommendations from their friends, and also help others discover new MTV favorites.
“MTV continues to be at the forefront of providing interactive experiences to its audience and we’re excited to be the first media company to partner with IntoNow,” said Michael Scogin, vice president of mobile for MTV. “This collaboration carries on MTV’s tradition of bringing our fans closer to the stars of their favorite shows.”
IntoNow is a free companion application currently available on iOS devices, and available to consumers in the US through the iTunes store. For more information on IntoNow, visit www.IntoNow.com.
Jersey Shore airs on Thursdays at 10pm ET/PT and 9pm CT on MTV. To be eligible, users must tag six premiere airings in their market. Viewers may also enter the sweepstakes via mail. The sweepstakes ends on March 24, 2011. The winner will be announced in late April. My Life as Liz airs on Tuesdays at 11pm ET/PT and 10pm CT in local markets. For official rules and details of the sweepstakes, see: www.intonow.com/contest/jerseyshore.
About IntoNow
IntoNow is a consumer technology company. The company’s goal is to deepen the connections between viewers, television content, and advertisers. IntoNow was founded by veterans of Google, Microsoft, IDEO, and Stanford’s AI program. IntoNow is based in Palo Alto, California.
About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.