SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The popular Ling & Louie’s Asian Bar & Grill restaurant concept is gaining steam by expanding with franchise locations in two new markets.
Ling & Louie’s franchises in the Boise, Idaho, and Anchorage, Alaska, markets will join four locations currently open in Phoenix/Scottsdale and Denver when the new locations open this summer.
The Ling & Louie’s concept, created and owned by Scottsdale-based Desert Island Restaurants, has been a hit because of its combination of fun atmosphere, critically acclaimed cuisine and innovative drink menu. As a result, Desert Island Restaurants is beginning a nationwide franchising push, with the Boise and Anchorage locations leading the way.
The restaurant’s slogan is “Not For Boring People,” and the cuisine is where “modern Asian meets American comfort,” with a menu that is “thrilling, filling, with minimal billing™.” The concept centers around Ling, a firecracker from Shanghai, China, and Louie, an all-American boy from Toledo, Ohio, who meet, fall in love and eventually share their passion for food by opening an Asian restaurant.
“Ling & Louie’s has been well received by customers and has the potential to be an extremely successful investment for our franchisees,” said W. Randall Schoch, Founder and CEO of Desert Island Restaurants. “We’re very excited about the potential of the concept to become a nationally recognized, significant brand, and we’re pleased that the Boise and Anchorage franchises are leading the way.”
Boise and Anchorage are particularly good for the Ling & Louie’s concept, Schoch said, because of their growth potential and the unique niche that Ling & Louie’s atmosphere and cuisine would occupy in the marketplace.
Desert Island Restaurants’ goal is to continue to launch new franchise locations of Ling & Louie’s throughout the country over the next few years and establish its brand in the restaurant industry.
“We believe we can take the Ling & Louie’s concept nationwide and create some great opportunities for franchisees throughout the country,” Schoch said. “It’s a fun concept and one that we think will resonate with customers no matter where they live.”
Ling & Louie’s Asian Bar & Grill was created and founded in 2006 by veteran, award-winning restaurateur Randy Schoch, owner and CEO of Desert Island Restaurants. Ling & Louie’s currently has locations open in Denver, Scottsdale and Chandler, with more locations opening in 2011 and plans to franchise and expand nationwide. For more information, please visit www.lingandlouies.com.
Desert Island Restaurants is a management entity that oversees operations of five franchised Ruth’s Chris Steakhouses® and two Romano’s Macaroni Grill® locations throughout the Hawaiian Islands, the Thaifoon-Taste of Asia® in Salt Lake City, Utah, and, most recently, Ling & Louie’s Asian Bar & Grill. For more information on Desert Island Restaurants, visit www.desertislandrestaurants.com.