BARCELONA, Spain--(BUSINESS WIRE)--CSR (LSE:CSR) will next week be opening the doors to its Mobile World Congress ‘Experience Room’. Located on the CSR stand (1E51), the Experience Room is packed with interactive, hands-on demos which bring to life the plethora of consumer use cases and end-user experiences made possible by CSR’s market leading connectivity, audio and location platforms.
Open for the duration of the show (14-17th February 2011), CSR’s advanced demos will showcase the full breadth and diversity of the company’s leading edge technology, covering the revolutionary Bluetooth low energy, GPS and deep-indoor positioning, advanced audio solutions and many more. Visitors will also be able to see many examples of pioneering new mobile handsets, tablets and other consumer electronics products with exciting new ‘must have’ features and functionality enabled by CSR’s technology.
“The Experience Room at Mobile World Congress this week is a glimpse into our vision of the future of the Location-aware Wireless Connected World,” said Kanwar Chadha, Chief Marketing Officer at CSR. “The sheer diversity of CSR technology on display in our Experience Room reflects CSR's status as a global player in the realms of connectivity, location and audio platforms that significantly enhance consumer experience. At home, at work, or out and about, CSR's technology is already integral to many of the products from leading brands that consumers use in their daily lives. These demonstrations show how we’re collaborating with our customers to help them differentiate their products and create the next wave of desirable new features and functionality that consumers will be desperate to have in their electronic devices.”
Of the 20+ demonstrations on display, some major highlights include:
- A mobile handset and watch demo in collaboration with NEC Casio, showing how consumers can now remotely operate their phone from their pocket. Through its Bluetooth low energy technology implemented in the handset, CSR will show the watch being used to provide caller ID, receive SMS, synch date/time, or activate a proximity alarm if the phone is accidentally left behind somewhere.
- A preview of CSR’s exciting new ‘urban canyon’ and indoor location technology. These will enable accurate automotive navigation throughout the city and pedestrian navigation in deep indoor environments, such as in office buildings and airports. This indoor location technology holds the potential to hugely increase the accuracy of location-aware social networks, shopping and advertising services, such as the recently-launched Facebook Deals or FourSquare. This would allow retailers to entice shoppers with highly targeted and customised promotions/offers straight to the handset, and would deliver a much richer end-user experience.
- A range of audio demonstrations showcasing the vastly superior quality of CSR’s renowned CD-quality and low-latency aptX CODECs for wireless devices that significantly enhance the consumer experience with wireless audio. By delivering uncompromised sound quality with no cables, no docks and no complications, CSR is enabling a truly compelling listening experience for your music.
- In partnership with CSR, Dublin, Ireland-based Rococo Software will also be using stand 1E51 to preview its new LocalSocial platform that adds rich proximity features to any device with Bluetooth on board; thereby making it easy to link a device's Bluetooth address with information stored online "in the cloud." For example, users can associate their devices with their Twitter, Facebook or LinkedIn identities so they can share, with strict control, their social world with nearby people or businesses. LocalSocial can be used to enable a range of applications, including "casual social browsing” and peer-to-peer gaming, while retailers can achieve the ultimate in proximity marketing.
A range of customer products will be shown on the stand including mobile devices from Samsung, RIM, Sharp, Nokia, Toshiba, NEC Casio and other leading handset manufacturers, and aptX-enabled consumer audio products such as the Android-based Creative ZiiO entertainment tablet, Altec Lansing’s inMotion Air wireless speaker, and Bluetooth Stereo headphones from Sennheiser.
To touch, see and hear more, please visit the CSR stand (1E51) between the 14th-17th February 2011.
About CSR
CSR plc is a leading provider of multifunction audio, connectivity and location platforms. CSR’s technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.
CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.
More information can be found at www.csr.com
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s connectivity, audio and location platforms for mobile devices, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘made possible by,’ ‘enabled by,’ ‘will be,’ and other similar expressions regarding the performance characteristics of CSR’s connectivity, audio and location platforms for mobile devices, and related products. Any future release of CSR’s connectivity, audio and location platforms for mobile devices, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.