Royal Holiday’s Better Business Bureau Rating Raised to “A”

Third Rating Increase in 12 Months Reaffirms Company’s Ongoing Efforts to Achieve 100 Percent Customer Satisfaction

Park Royal Acapulco Wins RCI’s Gold Crown Recognition

MIAMI--(BUSINESS WIRE)--The Better Business Bureau of Southeast Florida and the Caribbean (BBB) has raised Royal Holiday Club’s rating for reliability and service to an “A”, ranking the company between the 94^th and 97^th percentiles according to the BBB’s system. This rating represents BBB's high degree of confidence in Royal Holiday’s operations, including rapid resolution of customer concerns filed with the BBB.

This rating upgrade, which is based on an in-depth review of 17 different aspects of the Company’s operations, including the nature, volume and timely resolution of complaints, reflects the company’s ongoing efforts to meet its goal of 100% customer satisfaction across its operations.

“Our members rely on Royal Holiday to provide an unforgettable vacation experience, and this top rating from the BBB reflects the significant work we’ve done to exceed these expectations,” said Enrique Aguirre, Royal Holiday’s Chief Quality Officer. “We are pleased that our staff’s dedication to quickly and thoroughly resolve customer concerns has been recognized with consistent BBB rating upgrades over the past year. Going forward, everyone at Royal Holiday is committed to maintaining this ‘A’ rating as we provide our customers with the highest levels of service.”

Already a BBB Accredited Business, Royal Holiday continues to build upon the substantial measures it launched in May 2009 to enhance its customer service, which included expanding its Quality Assurance department and establishing new measures to track and respond to feedback from its members.

This commitment is apparent at the Park Royal Acapulco, which recently received the Gold Crown distinction for 2011 from RCI, the world’s largest vacation timeshare exchange network. Based on RCI member polls, this award is granted when a resort maintains above average standards of service and satisfaction.

Royal Holiday also continues to introduce new amenities to its exciting array of vacation offerings, with 10 new properties added in 2010 and a newly redesigned and relaunched cruise program that provides an even wider variety of options from which to build the perfect vacation. We invite you to see all that Royal Holiday has to offer at www.royal-holiday.com.

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