NEW YORK & PARIS--(BUSINESS WIRE)--Kurt Salmon has selected Orange County, California as the site for their new Market Intelligence Center. One of the firm’s key strategic initiatives, the center will conduct ongoing research on market and consumer behaviors as well as operational analytics to support Kurt Salmon’s industry practices throughout the world. Research scientists and consultants with deep expertise in a range of disciplines in the fields of consumer-centric sectors including retail, consumer products and financial services will represent the core resources of the Kurt Salmon Marketing Intelligence Center.
The decision to headquarter the Marketing Intelligence Center in the Southern California region was a straightforward one given its access to world-class analytical talent, a wide range of leading research universities, a major and influential consumer market and increasingly broader connections to the important Asia Pacific markets.
Chiheb Mahjoub, president and CEO of Kurt Salmon, states: “Our Market Intelligence Center is a key business unit of Kurt Salmon and has been designed to be the analytical arm of our firm in the context of the ‘Kurt Salmon Excellence Program.’ This center will support our clients and our strategy and operations consulting engagements with outstanding and unique decisional aid modeling capabilities, using the best statistical and optimization techniques. This entity has already provided substantial insight to numerous clients across the firm. I look forward to seeing the success of this activity.”
Kurt Salmon Market Intelligence clients include some of the most recognized multi-brand specialty retailers in North America, leading hospitality and gaming operators, as well as several global media companies. A network of Kurt Salmon thought leaders with specialization in retail strategy, customer experience, supply chain and product localization work in collaboration with several leading universities including University of California-Irvine to provide in-depth research and analysis to clients.
Joe Baird, Managing Partner of the Market Intelligence Center, adds: “With the volatile consumer markets throughout the world, it is now more important than ever to guide our clients with research-based advice on how to respond successfully. I am delighted that Kurt Salmon has selected Southern California as the hub for this research, with our unparalleled academic and industry resources in this field.”
The center is now operational with active projects and research streams in progress for Kurt Salmon clients covering topics including localization of product assortments, promotion and marketing effectiveness, optimization of multichannel inventory levels and social media analytics.
About Kurt Salmon
Kurt Salmon clients draw from the deep industry and functional experience of our 1,600 consultants in strategy, organization and management. Today's increasingly complex environment demands more than just a consultant—as a trusted advisor, Kurt Salmon works with you to design and then drive strategies and solutions that make a lasting and meaningful impact. Kurt Salmon is committed to delivering measurable results for its clients through executional excellence.
Kurt Salmon operates in offices throughout the world including Algeria, Australia, Belgium, France, Germany, Hong Kong, Italy, Japan, Luxembourg, Morocco, Shanghai, Switzerland, Tunisia, United Kingdom and the United States. Kurt Salmon’s clients have access to specialized teams across all major markets, either by industry (retail and consumer products, financial services, communication and media, healthcare, energy and utilities), or by functional competency (operations management, CIO advisory, strategy/transactions, financial management, etc.).
Kurt Salmon is a company of Management Consulting Group (MMC - London
Stock Exchange).
Learn more at: www.kurtsalmon.com