DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cf4eb8/nfc_business_model) has announced the addition of the "NFC Business Models" report to their offering.
The latest thinking on how to successfully introduce commercial NFC services
Strategies for mobile network operators, handset manufacturers, financial institutions, third party service providers and their potential customers
NFC Business Models is a new research report that sets out the tasks involved in creating a commercially successful NFC infrastructure and provides readers with the latest thinking in terms of both the strategies available and the most likely routes to success.
This new report gives detailed guidance on the lessons learned to date, the questions that need to be addressed as you formulate your plans and the options available for mobile network operators, handset manufacturers, financial institutions, industry suppliers and others looking to build new revenues from the provision of NFC services.
This 170-page research report is packed with answers to key questions facing the industry today:
- Planning an NFC infrastructure. What technical and operational functions does an NFC infrastructure need to perform? What business models for implementing an NFC infrastructure have been identified so far and what are their strengths and weaknesses? Who needs to be involved in planning an NFC infrastructure and how can the planning process best be implemented? What questions need to be asked and what kind of customer research needs to be undertaken before an NFC infrastructure can be successfully specified? Who should own an NFC infrastructure and what are the advantages and disadvantages of the different ownership options available?
- Business models for secure element issuers. What business models can issuers of the secure elements used to store the contents of consumers mobile wallets employ? What options are available to mobile network operators, to handset manufacturers and to other businesses such as banks and third party trusted service managers? What kind of pricing models will need to be offered to service providers? Will they be charged a set fee or is there potential for revenue sharing agreements, wholesale leases or other mechanisms? How can service providers be persuaded to pay a large enough fee to cover the costs of developing and making available an NFC service delivery platform and of issuing NFC devices to consumers?
- NFC in payments. What types of payments instrument can an NFC device be used to deliver? What are the possibilities available for delivering new types of payments instrument that can generate new business revenues? Will consumers pay for NFC payments services? How can existing payments processors and networks benefit from the arrival of NFC and what kind of threat do they face from new entrants to the market? What are the benefits to banks of providing NFC services and do the benefits outweigh the costs involved? How can merchants be persuaded to adopt the contactless payments terminals required to support NFC transactions? Can mass transit operators provide the critical mass required to drive consumer adoption?
- Gaining buy-in from consumers and service providers. What will drive consumers to choose devices that include NFC technology rather than those that do not especially if they carry a higher price tag? What functions will an NFC mobile phone need to have in order to meet consumers needs? Which consumer demographics groups have most reason to adopt NFC devices and what types of services will they want to use?
- Launch strategies. What strategic positioning options are available and what are the advantages and disadvantages of going it alone, of cooperative and of competitive partnerships? Can NFC systems that offer just one function succeed? How can critical mass be achieved? Which types of launch strategy will work best?
This report examines the strategies available to mobile network operators, handset manufacturers, financial institutions, third party service providers and their potential customers.
- Developing a business model for an NFC infrastructure. The business functions that must be performed, the roles and responsibilities of the different players in the market, how to create a specification of requirements, who should participate in the planning process and the ownership options available.
- Business models for secure element issuers. The options available to mobile network operators, handset manufacturers, financial institutions, technology providers and other organisations seeking to generate revenues from the provision of NFC services to other businesses and to government.
- NFC in payments. The payments processing opportunity, generating new revenues from advertising, the business case for banks and other card issuers, persuading merchants to switch to contactless terminals.
- Beyond payments gaining buy-in from service providers. What services will be required? What drives consumer adoption? Six key vertical markets that have most to gain from NFC and how to build a business around their needs.
- Launch strategies. Building critical mass, choosing the right bridging technologies, target consumer demographics, the key service providers required to succeed in phases one, two and three of a commercial rollout.
Key Topics Covered:
- Executive summary
- Key findings
- Developing a business model for an NFC infrastructure
- Business models for secure element issuers
- NFC in payments
- Gaining buy-in from consumers and service providers
- Launch strategies
- Index
Author:
The author of NFC Business Models is Sarah Clark, editor of NFC World and a technology analyst with more than twenty years experience. The conclusions and recommendations contained in NFC Business Models are based on interviews with leading industry players around the world, on extensive desk research and on information gathered during the writing of NFC World over the last two years.
For more information visit http://www.researchandmarkets.com/research/cf4eb8/nfc_business_model