SAN FRANCISCO--(BUSINESS WIRE)--Federated Media Publishing, the leader in powering the best of the Independent Web at scale, today announced that current president and chief operating officer, Deanna Brown, will take on an expanded role as chief executive officer.
Since joining the company in September 2009, Brown has been instrumental in leading all strategic initiatives for the company including growing revenue, building support for client teams, growing margins, maintaining top talent culture and growing Federated Media’s suite of products and services.
Key milestones during Brown’s tenure include:
· Six consecutive quarters of profitability for the company
· A 62 percent growth in top-line revenue and a 35 percent growth in ad programs
· Investments and acquisitions to help better serve partners, including TextDigger, BigTent, FoodBuzz and Clever Girls
· Continued focus on hiring top level talent to supporting client teams and new product offerings
Federated Media founder and Chairman John Battelle will take on a new role as Executive Chairman of the Federated Media Board of Directors and chief strategy officer. He will continue to focus on providing senior client service, core strategy, and leading Federated Media's own events.
Battelle and the Federated Media Board of Directors have been planning this move for more than a year as part of plan to best highlight the strengths of both executives and their continued partnership.
For 2011, Federated Media will continue to focus on expertly servicing clients and powering innovation on the Independent Web. The company also plans to continue execution on an aggressive investment strategy that will help to expand client offerings, services and products in key lifestyle, business, technology and trend verticals.
Quotes
“Federated Media saw a banner year in 2010 as we continued our laser focus of servicing clients and qualifying, curating and publishing on the Independent Web at scale,” said Deanna Brown, chief executive officer. “I am thrilled with the opportunity to move into this expanded role and am committed to our stellar team as we focus on continued growth.”
“In May of 2009, I posted that I was looking for a partner to help take Federated Media to the next level. During Deanna’s tenure we’ve witnessed some exciting milestones as a team,” said John Battelle, Executive Chairman. “Today I am thrilled to announce the next stage of our partnership as we continue to grow and evolve as a company.”
“Federated Media continues to perform at the very highest level under the leadership of Deanna and John,” said Fred Harman, managing partner, Oak Investment Partners. “We felt it was time to further showcase their specific areas of expertise for the benefit of the company and its clients.”
“Deanna and John work like a well-oiled machine and with their new roles they will both get to focus on the areas of the business that they are most passionate about,” said Chris Albinson, managing director, Panorama Capital. “If 2010 is any indication, we are expecting to see really big things happen at Federated Media in 2011."
About Federated Media
Federated Media Publishing (FM) powers the best of the Independent Web at scale. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net
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