The New Way of Playing – the Hong Kong Pavilion at Nuremberg International Toy Fair

FRANKFURT, Germany--()--The Nuremberg International Toy Fair will be opening its doors from 3 to 8 February. Under the roof of the joint pavilion of the Hong Kong Trade Development Council (Hall 12, G-01-1), there will be 40 exhibitors (2010: 51). From Hong Kong a total of 162 exhibitors (2010: 108) have registered.

Creativity, lasting interest and action

With the INNONEX series from Amazing Toys Ltd. children can construct different devices and 3D animals themselves and generate eco-power for its operation. The colours included for painting are part of the creative process.

Trixy and Troy from COG Ltd. are now experiencing adventures with their friends in ages from three to six years. And with the Discovery series, children are given tasks that bring together learning, playing and artistry.

With paper play houses up to 1.5 metres high from UDO Future International Paper Products Development Co. Ltd.. children build the future playhouse themselves and decorate it.

Toys from Lorenz Enterprise Ltd. combine shades, colours and various textures to stimulate curiosity and promote learning at children up to 3 years-old.

Basic Concepts International Ltd. guarantees fun with the Hydro Tag Set for children from six years on. It includes a water pistol and a corresponding vest which changes colour at the point it has been hit.

Nicer Industrial Ltd. presents the Child Pro Glider, a pedal scooter with three wheels for the very young, and the Twins board, a mix of inline skates and skateboard.

Children still love traditional toys. Hong Kong's manufacturers are offering toys that have been favourites for generations, such as the Olibär family from Take Me (Far East) Ltd. and collectibles the BMW Z4 from Rastar (HK) Industrial Company Ltd..

Germany ranked third

Germany continues to be Hong Kong's third most important toy export market. Nevertheless, the export of toys to Germany till December at around USD 1.25 billion was significantly down compared to 2009. The largest decline was in party articles and video games, as a result of the competition from games using smart phones or Ipad. Also an increasing number of products are being shipped directly from Chinese mainland, no longer being recorded in Hong Kong.

Contacts

HKTDC
Christiane Koesling
Tel: 069 - 9 57 72 - 161
Email: christiane.koesling@hktdc.org

Contacts

HKTDC
Christiane Koesling
Tel: 069 - 9 57 72 - 161
Email: christiane.koesling@hktdc.org