MINNEAPOLIS--(BUSINESS WIRE)--Award-winning Brussels agency Whyte Corporate Affairs has joined IPREX – the worldwide corporation of independent public relations and communication firms.
Whyte Corporate Affairs is an independent communication agency specializing in corporate affairs and focusing primarily on corporate communication and public affairs, with a particular emphasis on crisis and issues management work.
Established in September 2008 by partners Sandrine Agie, Joris Bulteel, Eveline De Ridder and Emmanuel Goedseels, the agency now has 16 consultants, and in December 2010 was named European ‘Newcomer Agency of the Year’ in the Excellence Awards run by Communication Director, the magazine for corporate communication and PR in Europe.
The company has built its reputation in both the public and private sector on a high added-value approach based on strategic analysis by an experienced and specialized team.
Whyte’s blue-chip client portfolio includes AB InBev, AXA, Cargill, Danone, Eurostar, IKEA, Pfizer and the Belgian government’s Federal Crisis Center.
IPREX President EMEA Christian Hannestad (The Communications Business, Edinburgh) welcomed the new partner: "The Whyte business model with its dynamic, integrated approach is probably unique in the Belgian market. The firm’s team of consultants is world class, and brings senior level experience to bear on an impressive range of client challenges.
“Existing IPREX partners are delighted with Whyte’s deep knowledge of Belgium, combined with their extensive experience in working internationally – most of their clients are multinationals and they are headquartered in Brussels, at the heart of Europe.
“We’re extremely pleased to have added such a high-caliber firm in one of the world’s most influential cities. And of course we’re delighted to be able to offer them the global reach and high quality support that clients increasingly need.”
Whyte Corporate Affairs Partner Emmanuel Goedseels said: “During our first two years of existence, we deliberately focused on the local development of our team and client portfolio, building on existing relationships. Today, we continue to focus on delivering quality to our current client base, but we are eager to extend our international scope by developing partnerships around the world. We are convinced that, by joining IPREX, we will be able to team up with the best partners in different markets. We look forward to exchanging expertise, best practices and client work with our new partners”.
About IPREX
IPREX is one of the world’s major corporations of independent public relations and communication firms. Founded in 1983, its 70 partners have 92 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenues of $144m. Its 1,325 professionals provide a comprehensive range of services for some of the world’s most successful companies.