DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/533bb4/mobile_broadband_i) has announced the addition of the "Mobile Broadband in North America: Forecasts and Analysis 2010-2015" report to their offering.
In 2009, the mobile broadband penetration rate in North America (NA) stood at 3.6% of the population, which was lower than the rate in Western Europe (5.7%). We forecast that NA's penetration rate will increase to 13.6% in 2015, as the number of mobile broadband connections grows from 12.4 million to 49 million, at a CAGR of 26%. Mobile broadband ARPU in the region will decline rapidly during the forecast period, as operators increasingly compete on price in order to drive service take-up. We forecast that the overall ARPU rate will fall from USD53 per month in 2009 to USD29 per month in 2015.
In this rapidly evolving market, mobile and fixed-line operators, and infrastructure and device vendors, need to understand the opportunity or threat presented by mobile broadband. This report quantifies the market, providing granular data on connections, ARPU and revenue for six market segments: consumer and business users, prepaid and contract subscriptions, and complementary and new/substitutive service usage. It includes country-level forecasts for Canada and the USA, as well as data for the NA region as a whole.
Mobile broadband in North America: forecasts and analysis 2010-2015 answers your key questions:
- What is the size of the market opportunity for mobile operators, in terms of new subscribers, across their geographical footprints?
- What types of subscriber will dominate the mobile broadband customer base?
- What level of substitution threat will there be for fixed operators?
- How much ARPU will subscribers generate and how will this change during the next five years, as the subscriber base develops?
- What is the total revenue opportunity, and which segments and markets have the greatest revenue potential?
Key Topics Covered:
- Document map Executive summary
- Mobile broadband connections will grow to 49 million, and revenue to USD15.7 billion, by 2015 in North America
- Mobile broadband market KPIs: country outlook
- Document map Recommendations
- Recommendations
- Document map Forecast
- The number of mobile broadband connections in North America will increase to 49 million by 2015
- Consumers share of mobile broadband connections will increase to 65% by 2015
- The number of prepaid connections is set to grow, as major players start to promote prepaid services
- Providers initially positioned mobile broadband services as an alternative to fixed services for residential customers
- ARPU will decline rapidly, and mobile broadband will become more affordable
- Mobile broadband revenue will increase to USD15.7 billion by 2015 in North America
- Document map - Market drivers and inhibitors
- Network upgrades and increasing availability of prepaid solutions will encourage adoption of mobile Broadband
- High pricing is one of the major barriers to service adoption in North America, but prices will decline in the next few years
- Document map Business environment
- Canada's mobile market is underdeveloped and still has significant growth potential
- The USA has the highest smartphone take-up rate in the world, and will adopt LTE as its dominant 4G technology
- Document map Market definition
- Geographical coverage and forecast data series
- Definition of mobile broadband
- Methodology flowchart
- Document map List of figures and tables
- List of figures and tables
- Document map About the authors and Analysys Mason
- About the authors
- Copyright and disclaimer
For more information visit http://www.researchandmarkets.com/research/533bb4/mobile_broadband_i.