BOSTON--(BUSINESS WIRE)--SapientNitro, part of Sapient (NASDAQ: SAPE), announced today the departure of Chris Clarke as executive director and co-chief creative officer of the integrated marketing and technology services company.
In the nearly two years since Sapient acquired Nitro Group, the agency that Clarke founded, Clarke has been partnering with co-chief creative officer Gaston Legorburu to combine brand-led thinking and above-the-line creative with the company’s deep digital marketing and technology expertise. Clarke also has served as a strategic advisor on key accounts.
Shortly following the June 2009 acquisition of Nitro Group, Sapient re-branded its marketing and commerce division as SapientNitro and solidified its unique breed of insight-led, through-the-line creativity enabled by deep technology. Since then, SapientNitro has been recognized as a game changer, as evidenced by recent accolades from Forrester Research, OMMA, and Ad Age, as well as having one of the best organic growth rates in the industry.
Clarke’s next endeavor is the creation of a new style of venture capital group -- with two pending brand launches in 2011 -- with investor Ray Chambers of Wesray Capital and Chris Burch, co-founder of Tory Burch and founder and strategic investor in multiple technology and luxury brands, including Voss Water and Powermat. In addition, Clarke will remain engaged with SapientNitro through a strategic consulting arrangement.
“SapientNitro is a unique company with an amazingly talented group of people who are shaping the future of the marketing communications industry,” said Clarke. “While I will greatly miss being part of a company with such innovative thinkers and market momentum, I simply could not turn down the opportunity to lead another start-up. My biggest passion is in launching and growing successful companies, a practice to which I will now get to devote myself.”
“It’s been a real pleasure to work with Chris during these past couple of years. His entrepreneurial spirit and passion have been valuable,” said Alan Herrick, president and chief executive officer of Sapient. “I’m pleased that Chris will continue to have a relationship with the company. In the years following the Nitro acquisition, SapientNitro has made great strides toward our ambition of changing the way that brands and consumers interact in both marketing and commerce, and Chris has been an important part of that journey. People who know Chris recognize that he is an entrepreneur at heart, and we fully expect him to succeed in his new endeavor.”
Clarke will continue to hold posts on the boards of the Millennium Promise and Malaria No More, two charities in which SapientNitro continues to be active.
About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.